Mandarin Oriental Hotels Introducing ‘Fans Of M.O.’ Benefit Based Loyalty Program

Luxury hotel chain Mandarin Oriental has sent out an email to customers who had a booking profile with the company to introduce their new benefits program called Fans of M.O. !

Mandarin Oriental thus far has been handling customers on an individual property basis and it now provides hands on benefits for registered customers, especially when booking online directly with MO.

The new program will not offer the collection of points or credits towards free nights but is exclusively benefit based. Guests can still earn earline miles with their participating frequent flyer program of choice.

You can access the Fans of M.O. registration page here.

As a Fan of M.O., we offer you the convenience of faster booking, complimentary WiFi and exclusive members-only offers from our hotels and partners around the world. Whenever you book online, we also invite you to choose two additional privileges.

Fans of M.O. is Mandarin Oriental’s one-of-a-kind, guest recognition programme. If you join, you will have access to complimentary WiFi, members-only offers and a welcome amenity every time you stay with us at a participating property. To help us personalize your stay, you can list preferences in your online profile. In addition, members who book through our website will be offered two further benefits such as early check-in or late check-out, a dining or spa credit, daily breakfast, or a room upgrade.

The basic benefits for all members are:

Basically all it includes is free wifi and a welcome amenity which can be anything really, from a bottle of water to a bottle of wine or some fruit.

There are however very interesting additional benefits that vary by property of which the member can choose two:

These are pretty good benefits, especially breakfast, room upgrade, Early Check-in / Late Check-out. The downside of this benefits schedule is that it all depends on the hotel, however you’re able to see the benefits during the online booking process as outlined in the FAQ.

As a member, if you book a qualifying rate through our website, you can choose two from a variety of additional benefits, such as early check-in at 12PM, late check-out at 4PM, complimentary breakfast for one, complimentary room upgrade, dining or spa credit, a celebratory treat, complimentary pressing services or streaming WiFi. Benefit details may vary by hotel and will be listed during the online booking process.

I just tried to book a stay at the Mandarin Oriental Kuala Lumpur under my profile and didn’t see any such information so YMMW.

Conclusion

When I first saw this it reminded me on the now defunct Fairmont Presidents Club that just got merged into LeClub Accor.

It’s a free program that affords anybody a range of basic and property specific benefits. I don’t see anything that entices customers to stay more though as evident by the absence of any loyalty status program, likely on purpose as the Mandarin Oriental clientele probably isn’t the typical status and points hunter crowd.

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