U.S. budget carrier Spirit Airlines has announced that it will begin a modernization process of it’s fleet and install wifi on all aircraft with the first planes being equipped in November of 2018.
The airline which ranks as the worst airline in America in many reputable customer satisfaction surveys discovered that it has to go with the times and offer their customers more than just a cheap ticket and might also be able to generate extra revenue in the process.
Spirit calls their innovation program Invest in the Guest here and the website can be accessed.
We believe flying for as little money as possible is only half of our promise. So, we pledge to keep going. To keep improving. Again, and again. That’s what we do. At Spirit, we go. We go, for you.
The following Q&A’s are available on the website to offer a preview of the service:
- When will Spirit Wi-Fi be ready to use? Installations will begin in November and the entire fleet is expected to be finished by Summer 2019.
- How much will it cost? Spirit will offer high-speed web browsing and streaming options with an average price of $6.50. Actual costs may be lower or higher based on the route and demand.
- Will I be able to stream video? Yes! Our high-speed Wi-Fi will allow you to stream a video if you purchase a streaming package.
- What’s the coverage like? Spirit Wi-Fi will cover about 97% of Spirit’s routes, with a handful of international routes provided with partial coverage. After 2021, with the addition of a new satellite, Spirit Wi-Fi will cover 100% of our current routes.
- Will there be any free content or a media center with pre-loaded movies or TV shows? Unfortunately, not at this time, however, with our streaming package, you can access all of your content through Netflix, Hulu, or other popular sites.
Spirit is a company that draws controversy for it’s ‘cheap, cheap, cheap’ attitude. From all I have seen at U.S. Airports (especially Las Vegas) and inflight images, Spirit is a horrible airline. Interestingly not every low cost carrier automatically means bad service and low customer satisfaction as proven by Southwest which ranks top together with JetBlue, both of which received a value of 80 points in previous ratings.
That being said passengers can’t have it both ways so either they want cheap or safe and comfortable.
Spirit will be able to earn a good amount of ancillary revenue from the Wifi services if the average price will be $6.50 per passenger. Mainline U.S. carriers mostly use GoGo inflight Wifi that offers a subscription service so especially frequent flyers are doing better that way compared to individual purchases. That being said does anyone really want to be a frequent flyer on Spirit?