Flydubai launched its Open Rewards loyalty program back in October 2016 (read more here) and decided to have closer cooperation with Emirates back in 2017 (read more here and here). Both airlines are owned by the same Emirati entity.
Now, Flydubai has decided to close its Open Rewards loyalty program effective July 31, 2018 and move to use Emirates Skywards starting on August 1. Members can continue to earn and redeem their existing Open Rewards points until July 31.
You can read more about these changes here.
Skywards Silver, Gold and Platinum members can convert their Open Rewards points to miles. Other Open Rewards members that have unredeemed points on their accounts on July 31, 2018, will get a voucher that is redeemable for Flydubai flights.
This Flydubai program wasn’t exactly rewarding. You got 0.6% of the value of your paid ticket back (excluding government mandated taxes) in Open Rewards points that you then could used like cash.
It does make sense to consolidate Open Rewards to Skywards. Not sure why they decided to launch it separate in the first place?
Why wouldn’t they just convert all the Open Rewards points to Skywards miles but rather now mail a (mostly useless) voucher to most members that don’t have Skywards status. I would expect that majority of these vouchers will go unused. Perhaps that is the reason?