IHG has launched new program called Business Edge where they try to get Small and Medium Sized Enterprises to book their hotels.
IHG promises to all Business Edge connected travelers 10% off publicly available rates and Gold status after just one stay.
You can access Business Edge website here (sometimes opening issues).
Here’s what IHG had on the email they sent:
Last year, we asked you to help us test IHG® Corporate Program, a program tailored to address the needs of companies like yours. You told us you expected a solution that offered resources to help you make informed decisions, benefits for your travelers and access to better travel rates. So, we took your valuable feedback and created IHG®Business Edge.
IHG Business Edge empowers you to make informed decisions that take your business to the next level— whether that’s globalizing your company, maximizing your efficiency, or whatever it means to you.
Surprised that IHG here doesn’t give any credits or points for the company. They merely give flat 10% off of the Best Flexible rate at select properties (not all).
Most negotiated rates are better than 10% off and sale rates beat this too. Can make sense to some small companies though.