Hyatt made an announcement today that they are launching loyalty partnership with Small Luxury Hotels of the World before the end of 2018.
World of Hyatt members would be eligible to earn and redeem their points for stays at SLH hotels as well as earning elite qualifying nights. It is unclear if any elite benefits such as room/suite upgrades and breakfast are extended for these stays. SLH has their own loyalty program that awards free night vouchers.
Here’s the announcement from Hyatt:
CHICAGO (August 1, 2018) – Hyatt Hotels Corporation (NYSE: H) and Small Luxury Hotels of the World™ (SLH) today announced plans to bring World of Hyatt members opportunities to enjoy loyalty benefits in many more places. The launch is targeted for the end of the year.
Hyatt, a leading hospitality company with more than 700 hotels worldwide, and SLH, a collection of more than 500 independently owned luxury hotels around the world, are working together to offer World of Hyatt members the opportunity to earn and redeem points during stays at participating SLH hotels when they book through Hyatt channels.
“This is another example of how Hyatt continues to listen to the wants and needs of World of Hyatt members and take meaningful action,” said Mark Hoplamazian, president and chief executive officer, Hyatt. “SLH’s high-end collection of boutique hotel experiences means our members will soon be able to earn and redeem World of Hyatt points in more places, including many new locations in Europe and Asia.”
“We are constantly looking for ways to add value for our many independently spirited hotels. This coming alliance with World of Hyatt does just that,” said Filip Boyen, chief executive officer, Small Luxury Hotels of the World™. “Our work together will allow World of Hyatt members to enjoy loyalty benefits across a wider choice of small independent luxury hotels. For SLH, our hotels are our brand, and we look forward to expected increased occupancy with significant exposure to the World of Hyatt program’s more than 10 million members.”
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Small Luxury Hotels of the World
Small Luxury Hotels of the World™ (SLH) matches independently minded guests with independently spirited hotels. The diverse collection of over 500 hotels in more than 80 countries around the world includes everything from cutting edge design hotels and city center sanctuaries to historic country mansions and remote private islands – all SLH hotels are consistently different, however, they are all united by the fact that they offer the best locations, highest quality, personalized service and a truly authentic way to discover a destination. Guests can join SLH’s loyalty program, INVITED, to receive Small Luxuries from their very first visit. Reservations for any SLH hotel can be made online at www.slh.com or via the iPhone app, by contacting a travel agent or calling a Small Luxury Hotels of the World reservations office; click here to view a listing by country.
Here’s look at SLH benefit for their own loyalty program members:
I have looked into the SLH program several times in the past due to the fact that it rewards a free night voucher (at least used to) for every five stays at the highest status level. There is, however, a $300 cap when you try to use them and seems that you need to email back and forth with the service center to see if the desired hotel has availability or not.
Many will likely compare this loyalty partnership with SPG’s deal with Design Hotels but it is not comparable at all. Starwood first acquired Design Hotels and then these hotels could become SPG participating if they chose to. Limited elite benefits would apply for these stays.
It is unclear what kind of loyalty partnership Hyatt has with SLH? It is only earn and burn but does it include some elite benefits too?
Seems that Hyatt is becoming desperate with their limited portfolio and had to come up with this announcement when the partnership is not ready to go live for months.