Starwood Capital has purchased St. Regis Princeville and nearby resort in Hawaii and the hotel is telling guests that they are exiting Marriott system in mid-November.
There is nothing yet on Marriott’s website indicating that the hotel is soon gone and they are happily allowing guests to book it (paid and awards) as far as the room inventory is loaded.
You can access Marriott’s page for St. Regis Princeville Resort here.
Here’s an excerpt from The Garden Island (access their piece here) what might become of this resort:
When word of the imminent sale first became public in late July, the speculated purchase price was $225 million. Starwood Capital has been developing an ultra-exclusive new brand called “1 Hotels.” It has been on an acquisition spree, with four new locations announced this year, and properties in West Hollywood, Calif.; Cabo San Lucas, Mexico; Sunnyvale, Calif.; and Sanya, China, reportedly in development.
Starwood Capital is reportedly planning to convert the St. Regis, which has lost some of its luxury lustre in recent years, into an even higher-end and more-exclusive resort catering to the extremely wealthy.
Many often confuse Starwood Capital and Starwood Hotels (not much in the future as that the latter is now part of Marriott) but the Capital was the real estate arm and the “founder” of the Hotels.
It is very likely that the hotel will close for extended period of time while they renovate it to match the requirement of this new ultra luxury brand. Who knows what will happen to the guests who held confirmed reservations?