Starwood Capital purchased St. Regis Princeville and nearby resort in Hawaii and the hotel employees were already telling guests early this month that they are exiting Marriott system in mid-November. Marriott has now confirmed this.
There is nothing yet on Marriott’s website indicating that the hotel is soon gone and they are happily allowing guests to book stays through November 15, 2018 the last date the hotel is under St. Regis branding.
You can access Marriott’s page for St. Regis Princeville Resort here.
Here’s what Marriott is emailing guests that have reservations:
As a valued Starwood Preferred Guest member, we are writing you to inform you of a change in the status of The St. Regis Princeville Resort. As of November 16, 2018, the property will no longer be part of Marriott International or the St. Regis brand and will no longer participate in the Starwood Preferred Guest (SPG) program. The hotel will now be called the Princeville Resort.
We see you are currently holding a reservation We are pleased to advise you that the hotel will honor your reservation room rate and/or for a Preferred (free) Night Award as confirmed. However, since the hotel will not be affiliated with the Marriott or SPG system, you will not earn Reward Points for any eligible charges incurred. You will also not receive any of your Starwood Preferred Guest membership amenities or benefits.
Here’s an excerpt from The Garden Island (access their piece here) what might become of this resort:
When word of the imminent sale first became public in late July, the speculated purchase price was $225 million. Starwood Capital has been developing an ultra-exclusive new brand called “1 Hotels.” It has been on an acquisition spree, with four new locations announced this year, and properties in West Hollywood, Calif.; Cabo San Lucas, Mexico; Sunnyvale, Calif.; and Sanya, China, reportedly in development.
Starwood Capital is reportedly planning to convert the St. Regis, which has lost some of its luxury lustre in recent years, into an even higher-end and more-exclusive resort catering to the extremely wealthy.
Many often confuse Starwood Capital and Starwood Hotels (not much in the future as that the latter is now part of Marriott) but the Capital was the real estate arm and the “founder” of the Hotels.
It is very likely that the hotel will close for extended period of time while they renovate it to match the requirement of this new ultra luxury brand. It is unclear when this closure will take place.
It is good that the hotel will honor award reservations albeit members will not earn night credits or points for the incidentals and will also forego any possible elite benefits such as upgrades.