Malaysia Airlines has launched a new Buy Enrich Miles campaign at up to 50% bonus when purchasing miles through November 30th, 2018.
Members can buy up to 50,000 Enrich miles under this promotion and receive a bonus between 30-50% depending on the amount of miles purchased.
You can access Malaysia Airlines Enrich promotional website here.
Here’s the bonus schedule:
The price of MYR 5,230 equals exactly US$ 1,250 at today’s exchange rate which is a pretty hefty price for 75,000 Enrich Miles especially given the fact that the T&C say that these miles can not be used for any oneWorld redemptions. This is the first time I’ve ever heard a program introducing such a provision for miles sold and a grotesque one at that. 70k Miles buy you an upgrade from Kuala Lumpur to London.
The price per Enrich mile under this promotion is 1,67 cent (US$) and on the very high side with very little value.
While 50% bonus sounds high the horrendous value of Enrich miles destroys any such promotion from the get go especially since oneWorld awards are excluded (see the T&C below). The only reason to buy a small number of miles would be to top up the account to the point of making it possible to redeem a specific award.
I recently got 20,000 miles compensation from Malaysia Airlines for one of my many mishaps with them an was able to find a decent value, using 10k for a KL-Singapore return flight that would have otherwise cost ~ $200. It’s hard to find any reasonable use for Enrich Miles under the regular award chart even though they do run redemption promotions from time to time.
These are the Terms & Conditions for the current promotion:
- Enrich Miles may be purchased at a rate of USD 0.025 per mile. The local equivalent rate shall apply for purchases made in other countries. Applicable GST may apply.
- Enrich Miles purchased have a 3-year validity term which will expire at the end of the month of the third year.
- Enrich Miles purchased do not count towards Elite Tier Status qualification.
- Enrich Miles purchased are non-refundable.
- The use of Buy Miles is subject to the Terms and Conditions of the Enrich programme.
- Enrich by Malaysia Airlines reserves the right at its sole discretion to vary or amend any of the terms and conditions herein at any time, without any prior notice.
- The Bonus Miles earned under this Campaign may be redeemed for flight redemption on Malaysia Airlines, as top up for Miles + Cash redemption, redemption seat upgrades on Malaysia Airlines operated flights, Golden Lounge Access vouchers and Enrich RM50 vouchers for Temptations In-flight shopping.
- The Bonus Miles CANNOT be used for flight redemption on oneworld and partner airlines.