Malaysia Airlines Fliers Enjoy Up To 50% Bonus Enrich Miles When Buying Miles Until 30 November, 2018

Malaysia Airlines has launched a new Buy Enrich Miles campaign at up to 50% bonus when purchasing miles through November 30th, 2018.

Enrich Miles purchased have a 3-year validity term which will expire at the end of the month of the third year AND CANNOT be used for flight redemption on oneworld and partner airlines.

Members can buy up to 50,000 Enrich miles under this promotion and receive a bonus between 30-50% depending on the amount of miles purchased.

You can access Malaysia Airlines Enrich promotional website here.

Here’s the bonus schedule:

Here’s the price:

The price of MYR 5,230 equals exactly US$ 1,250 at today’s exchange rate which is a pretty hefty price for 75,000 Enrich Miles especially given the fact that the T&C say that these miles can not be used for any oneWorld redemptions. This is the first time I’ve ever heard a program introducing such a provision for miles sold and a grotesque one at that. 70k Miles buy you an upgrade from Kuala Lumpur to London.

The price per Enrich mile under this promotion is 1,67 cent (US$) and on the very high side with very little value.

Conclusion

While 50% bonus sounds high the horrendous value of Enrich miles destroys any such promotion from the get go especially since oneWorld awards are excluded (see the T&C below). The only reason to buy a small number of miles would be to top up the account to the point of making it possible to redeem a specific award.

I recently got 20,000 miles compensation from Malaysia Airlines for one of my many mishaps with them an was able to find a decent value, using 10k for a KL-Singapore return flight that would have otherwise cost ~ $200. It’s hard to find any reasonable use for Enrich Miles under the regular award chart even though they do run redemption promotions from time to time.

These are the Terms & Conditions for the current promotion:

 

  • Enrich Miles may be purchased at a rate of USD 0.025 per mile. The local equivalent rate shall apply for purchases made in other countries. Applicable GST may apply.
  • Enrich Miles purchased have a 3-year validity term which will expire at the end of the month of the third year.
  • Enrich Miles purchased do not count towards Elite Tier Status qualification.
  • Enrich Miles purchased are non-refundable.
  • The use of Buy Miles is subject to the Terms and Conditions of the Enrich programme.
  • Enrich by Malaysia Airlines reserves the right at its sole discretion to vary or amend any of the terms and conditions herein at any time, without any prior notice.
  • The Bonus Miles earned under this Campaign may be redeemed for flight redemption on Malaysia Airlines, as top up for Miles + Cash redemption, redemption seat upgrades on Malaysia Airlines operated flights, Golden Lounge Access vouchers and Enrich RM50 vouchers for Temptations In-flight shopping.
  • The Bonus Miles CANNOT be used for flight redemption on oneworld and partner airlines.

 

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