Iberia Email: “Why Don’t You Upgrade A Flight That You Won’t Take (Purchased Due To The Avios Promo)?”


Yesterday, I received an email from Iberia Plus offering me an upgrade for cash or Avios. I was first thinking why I am even receiving this? I am not planning to take any flights on Iberia anytime soon.

Iberia Plus Email Blast Upgrade

Then I remembered the Iberia Plus promo fiasco back this summer when the airline was basically giving (or selling) members 9,000 bonus Avios for buying tickets for flights that they were never going to take. There were tickets at 30 euros and you could image what happened as a result….

You can access Iberia’s here.

Here’s the email:

Iberia Plus Email Blast Upgrade Body

Here’s our coverage of this promotion:

LAST CALL Iberia Promo


The deadline of using the bonus Avios from this ticket purchase promotion is soon coming. You must use them by December 1st or they will just evaporate. Not sure what I will do!

Not sure if 48 euros is worth to upgrade this domestic Iberia flight for someone who has Oneworld status that comes with all the extra benefits such as lounge access and extra luggage allowance. For someone who would need to check in an extra bag and would need to pay for the privilege, this perhaps could make some sense.

This certainly isn’t the best way, however, to process an upgrade. You would think that Iberia could invest some cash (or sign up and pay for one of the services that provide the functionality) and come up with a page where you could sign up rather than emailing them and then waiting for a phone call during Iberia’s business hours…

Iberia Plus certainly wasn’t expecting how successful this promotion turned out to be….. Many readers effectively used this as a cheap way to purchase Avios at a discount.

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