American Express U.S. Based Membership Rewards: 30% Transfer Bonus For Hilton Honors (Likely Targeted)

American Express Membership Rewards has a new promotion available for their U.S. based members, offering a 30% bonus on Membership Rewards transfers to Hilton Honors.

This promotion is showing up on my Platinum Charge Card account and might be targeted as, once again, it has no expiration date listed, simply that the offer might disappear the next time you log in.

The ratio of transferring Membership Rewards points to Hilton Honors isn’t ideal and I would recommend that those who are interested in Hilton points look at a Hilton Amex card instead to earn that currency directly but, with the bonus right now, it may make limited sense to think about a transfer if you’re looking to book a Hilton on points.

You can find the transfer option in your online Amex card account under Membership Rewards – Hotel Transfers :

Keep in mind that aspirational properties such as the Conrad Rangali, Maldives or Koh Samui, Thailand haveextremely high point requirements (95,000 points per night) with a cash rate hovering around US$600 per night plus tax.

This means one night would require 36,500 Membership Rewards points per night at one of the above examples. Not a bad deal but collection Hilton points through one of the Hilton Amex products is much better. The same goes for those customers who are after Marriott points. Don’t transfer your Membership Rewards!

Conclusion

Membership Rewards points are usually better utilized transferring them to an airline program to be used for flight redemptions or, in the worst case, cashed out through the Charles Schwab version of the Amex Platinum at US$ 1.25 cents per point.

This is another one of these ridiculous promotions Amex ran a couple months ago where it doesn’t reflect a proper expiration date of the campaign. It simply states “If you return to redeem points later, this offer may no longer be available.”. The last time we saw this was with Virgin Atlantic and I was of the same opinion back then that this is nonsense. Publish a proper expiration date Amex!

These are the Terms & Conditions for this promotion:

You must be enrolled in Hilton Honors in order to participate in this offer. Visit HiltonHonors.com/Join to enroll. American Express is not responsible for availability, accommodations or any other rewards in the Hilton Honors program. Once you have transferred Membership Rewards points, they become subject to the Terms and Conditions of the Hilton Honors program and cannot be transferred back to your Membership Rewards program account. All Hampton by Hilton hotels in the Republic of China are excluded from the Hilton Honors program. See Hilton Honors Terms and Conditions for more details. This offer is non-transferable and may not be combined with other offers. American Express in its sole discretion reserves the right to alter and or terminate these offers at any time. To be eligible to receive these offers, all Card accounts linked to an enrollee’s Membership Rewards program account must not be canceled, past due or have a returned payment outstanding at the time of point redemption.

If you return to redeem points later, this offer may no longer be available. Minimum transfer is 1,000 Membership Rewards points. The additional Hilton Honors Bonus Points will be awarded at the time of transfer. Hilton Honors Bonus Points do not count towards elite tier qualification.

 

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