Alaska Airlines has unveiled plans for a brand new 8,500-square-foot, top floor lounge at San Francisco International Airport (Terminal 2) to be opened sometime in 2020.
Alaska Airlines has sent us information and renderings of the planned facility through their media relations team and it looks really nice, should it all come to fruition as scheduled.
Alaska Airlines today unveiled plans to build a new 8,500-square-foot top floor lounge at San Francisco International Airport (SFO). Located in Terminal 2, guests will be treated to the highest viewpoint of any other domestic lounge at SFO with stunning sights of the Bay and runway. Expected to open in 2020, the Alaska Airlines SFO lounge is the company’s first in Terminal 2 and is part of a multi-year commitment to invest in new and existing lounges with guests’ every comfort in mind.
To celebrate the announcement, flyers traveling through SFO’s Terminal 2 today will have the opportunity to win a free Alaska Lounge membership for the entire year. Guests are invited to Gate 54B where they can experience a demo of Alaska’s upgraded lounge experience, complete with comfortable seating, giveaways, music, and special appearances by San Francisco Giants mascot Lou Seal and San Jose Sharks mascot S.J. Sharkie. For a chance to win, travelers can take a picture of themselves enjoying the lounge experience and post it to Twitter and Instagram, tagging @AlaskaAir with the hashtag #MostWestCoast.
“We are thrilled to announce this landmark investment in the Bay Area that will provide guests flying through SFO with our modern and comfortable lounge experience,” said Annabel Chang, Alaska Airlines’ vice president of the Bay Area. “SFO is our second largest hub with an average of 150,000 passengers flying on a daily basis, and we want to ensure airport visitors can rest, relax and enjoy our wide array of lounge offerings.”
Featuring Bay Area brands and design elements, the Lounge’s warm finishes and welcoming vibe are tailored to make guests feel welcome and comfortable. Visitors can choose from a wide array of fresh and healthy food options, including Greek yogurt, steel cut oatmeal, and hardboiled eggs in the morning and seasonal salads, soups, and a tapas bar throughout the afternoon and evening. Those looking for something a bit more filling can purchase made to-order meals such as an Egg and Brioche sandwich with a cage-free egg, caramelized onions, and Tillamook cheddar, or a Korean Rice Bowl with steamed vegetables, gochujang sauce, and chicken or tofu.
As part of the elevated system-wide lounge program, guests can enjoy handcrafted espresso beverages or loose-leaf teas brewed by an Alaska Lounge barista. The lounge bar will offer a selection of local microbrews on draft, West Coast wines and top-shelf spirits, such as California’s own Hangar 1® vodka. No matter the mood a traveler may be in – looking to get some work done, socialize with others, or grab a bite to eat and recharge after a long day – each visitor will find different amenities and seating areas to fit their needs.
Alaska Airlines lounges have always been pretty decent compared to their domestic competitors, but now that new generations of lounges are out Alaska has to up their game as well.
Here are some examples of the F&B options that will be available:
The barista bar and kitchens are an interesting and appealing concept but in large lounges self service stations usually fit the purpose better as guests are sometimes in a rush and just want to grab a few items.
Lets wait and see if Alaska Airlines access policies will change in light of the larger space, and if they will accept Priority Pass at this location or if access is going to be restricted to Alaska First Class & Club Members. It’ll be at least another full year though until we see progress at SFO.
Airlines are pushed to modernize their lounges and we can see this throughout North America where the big three legacy carriers American, Delta and United are working on their new clubs for years. At the same time, American Express has introduced their Centurion Lounges in many airports nationwide, including one at San Francisco.
In order to keep up, Alaska really had to do something to keep travelers happy and I’d imagine other locations such as Los Angeles will also undergo an urgently needed renovation at some point.