Le Club AccorHotels released information about its new name in 2020 and hinted other changes that will take on February 21, 2019 (read more here).
Today, Accor announced two new status levels: an invitation only one and Diamond. Platinum members will also earn a suite upgrade upon qualification and further spend.
You can access Accor’s page for the changes here.
Accor has acquired interest or outright bought a number of hotel chains and now they should all become participating.
These are the new brands: The House of Originals, Delano, Mondrian, SLS, Hyde, 21C, Mantis, Mövenpick, Orient Express, 25hours, Mantra, Art Series, Peppers and Breakfree.
New Status Levels
Accor is launching new Diamond status that requires 26,000 earned base points (10,500 euros before taxes/fees – roughly $12K in USD) that should offer additional in-house benefits that are not disclosed.
Invitation only status without any hard requirements that will offer “best level of recognition and rewards”.
Platinum members will earn suite upgrade upon qualification and then for every 4,000 status points for maximum of 12 upgrades per year.
Here’s how you count the number of points earned (access here):
You earn 2.5 base points for every euro spent. Elite status or other bonus points don’t count towards earning higher status.
Le Club AccorHotels status benefits (access here):
Basically nothing is guaranteed. Early check in, late check out and upgrades are based on availability and often nothing is granted.
Here are the frequently asked questions and answers from Accor:
It sounds good but it will all fall apart unless Accor really fixes the major issues that they have affecting members:
- Website – really awful
- Customer service – basically non-existent
- Brand standards – rarely enforced
Diamond status is basically out of reach for members that stay at Accor’s lower quality brands such as ibis, Mercure and Novotel, as it is not based on number of nights but purely on money.
Accor really should fix their customer service. What is the point of getting a reply a month after you file a complaint that doesn’t even address any of the issues?
The website is a huge mess and confusing. Accor should hire competent people to fix/redevelop it.
Accor has come a long way in the past few years acquiring new brands, but they have been second or third rate with their loyalty program with very few benefits and very little backing from the corporate if there are issues at a property level.
Let’s hope that something good comes out of this and they fix the customer service that we undoubtedly need to contact for utilizing suite upgrades.