Mistakes In Finnair’s Facebook Ad?

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A LoyaltyLobby reader sent us a copy of Finnair’s sponsored post that had appeared on his Facebook feed (based in Los Angeles).

Finnair Facebook Ad

When I saw this my first through was that the person who put it up doesn’t know much about Finnair’s history or airport codes.

You can access Finnair’s web page here.

1. “New” Route

This is a resurrection of the Los Angeles service. Finnair used to fly from Helsinki to Los Angeles back in the early 1980’s.

2. LAX-HKI

Well. At this point I was starting to scream. The airport code for Helsinki-Vantaa is HEL(L). HKI is a three letter abbreviation of Helsinki in Finland’s postal system.

Conclusion

Finnair has had an “Asian” strategy for a long time but they have now opened more routes to North America beyond New York. The airline recently opened San Francisco in addition to Los Angeles. The airline also flies to Chicago and Miami (some seasonal).

I was in touch with Finnair’s communications who stated that they consider Los Angeles a new route because the previous service was canned quite some time ago. The use of HKI here was apparently a mistake.

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