Air Canada brought back (and bought) the Aeroplan in-house and is in the process of unveiling a new program in 2020.
Yesterday, Aeroplan sent out an email to select members about some (seems to be all positive) enhancements instituted immediately and hinting about surprises coming closer to the launch.
You can access Air Canada’s page for the announcement here:
Here’s the text on the email:
Go where you want – for fewer Miles. We’ve introduced exclusive Market Fare Flight Reward promotions to our most popular destinations. For example, Florida, certain destinations in Southwest U.S., and Hawaii are all on sale right now. Keep an eye out for many more promotions like this one.
A better deal on Market Fare Flight Rewards. You can redeem Market Fare Flight Rewards for 15% fewer Miles on average. On North American routes, we’ve also increased by 45% the number of “Great Deals” (bookings requiring fewer Miles for Market Fare than for Fixed Mileage).
More Air Canada Gift Cards, for less. You can now redeem Air Canada gift cards for 25% fewer Miles than before. Air Canada Vacations® gift cards are a better deal now, too, and for Air Canada Vacation packages, you can now use $100 to $5000 worth of Miles to pay for your package.
Still the best value on Air Canada. Aeroplan has the lowest fixed fare redemption options among Canadian loyalty travel programs, with only 7,500 Miles needed for a one-way, short haul flight with no advance purchase or roundtrip required.
This is just the beginning. Stay tuned for more updates and surprises (the good kind) as we celebrate Aeroplan’s 35th anniversary this year and move closer to launching a more rewarding program in 2020.
These changes above mainly deal with using Aeroplan miles towards “cash” fares at better value than previously. This makes sense as there is no longer an intermediary between the airline and its frequent flier program like previously (Aimia).
I believe that we are all eager to learn about these positive surprises coming to the program in due course (and whether they keep the established Aeroplan name).