You can access this offer on Avianca’s website here.
Note that the bonus amount is dependent on the number of LifeMiles you intend to purchase and the account had to be open at the time the promotion started (you can not open brand new accounts to take advantage of active promotions).
This is the bonus schedule for this current promotion:
The price of a ‘LifeMile’ (one) purchased at the 25% bonus level is 1.47 cents each which is pretty much the standard price LifeMiles have been going for unless there is a special promotion such as the Cyber Monday where they offered 140% bonus for all purchases.
You’re also always able to supplement 1000 LifeMiles for $15 cash (dynamic pricing) through the cash&points redemption option upon checkout.
LifeMiles used to be very good award option before the award charts were devalued a few times. You can still can find LifeMiles useful to utilize for certain routings.
I would not purchase them (especially in large quantities) unless you have a clear plan to use them in the near future and award availability exists using LifeMiles (and the award booking using their engine doesn’t “error out” at the end which you unfortunately never know until it actually happens).
These are the Terms & Conditions for this promotion:
This promotion is exclusive for the LifeMiles members that have received this email directly from LifeMiles. This promotion applies for miles purchases made between May 7th and June 5th, 2019 (between 00.00-23.59 GMT -6, El Salvador). The bonus percentage applies as follows: for purchases from 1,000 – 50,000 LifeMiles receive 2×1 miles, for purchases from 51,000 – 100,000 LifeMiles receive 2×1 + 15% additional miles, for purchases from 101,000 – 200,000 receive 2×1 + 25% additional miles. The bonuses are calculated based on the miles purchased per individual transaction without taking into account the 2×1 bonus. The miles must be purchased in multiples of 1,000. The minimum miles to purchase per transaction is 1,000 LifeMiles. The maximum miles to purchase per transaction during this promotion is 200,000 LifeMiles. Additionally, the maximum miles that a member can receive during the promotion, including applicable bonuses is 480,000 miles, minus the miles that the member has previously purchased in 2019 and their respective bonuses. The purchase transaction cannot be made if the amount of miles to purchase and the corresponding bonus, including all miles purchased in 2019, including the bonuses, exceed the 480,000 miles limit, unless the amount of miles to receive without applying the promotional bonus is less or equal to 480,000 miles, in which case, the transaction will be processed but no bonus will be granted, giving such warning to the member. The maximum amount of miles to receive by a member through the purchase of miles per calendar year outside of this promotion is 200,000 LifeMiles including any bonus miles received. If the member surpasses the limit, through purchases made during this promotion and other purchases in 2019, taking into account the bonuses received for those purchases, he or she will not be able to purchase any more miles outside of promotional periods until the next calendar year. Each package of 1,000 LifeMiles is USD $33.00 without applicable taxes and USD $40.26* including applicable taxes according to country of the mailing address registered in the LifeMiles database. The purchase of miles is not reversible or refundable, except in countries where this right is granted by applicable law, such as the right to retraction in Colombia, in the cases where it applies. The purchase of miles is an immediate execution contract. Once the payment is made, the miles will be accrued immediately on the members account. As of that moment, the miles can be used according to the terms and conditions of the LifeMiles Program. Miles are not endorsable. Miles purchase is available through Avianca’s Call Centers, LifeMiles.com and Avianca Information Centers.