Cathay Pacific’s New “Move Beyond” Slogan


Cathay Pacific is today changing its Life Well Travelled-slogan with Move Beyond (what?).

Surely Cathay Pacific wants to move beyond all the troubles it has endured over the past few years due to very badly timed fuel hedges that cost the airline billions. Does the airline wants its passengers move beyond Cathay Pacific too?

You can access Cathay Pacific Move Beyond pages here.


“Life Well Travelled” and “Move Beyond” are both very neutral and somewhat in the “past”. Does Cathay wants its passengers to move beyond aviation or the airline?

At least the promo video is well produced. Reminds me of those in-flight commercials that you see before flicks on CX.

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