American Express (U.S.) Membership Rewards 10% Targeted Transfer Bonus For Air Canada Aeroplan, Virgin Atlantic Flying Club Still Active As Well

American Express Membership Rewards has a new campaign for their U.S. based members, offering a small 10% bonus on Membership Rewards transfers to Air Canada Aeroplan.

Meanwhile the Virgin Atlantic 30% transfer bonus is still available as well for members who like an alternative to Aeroplan.

You can find the transfer option in your online Amex card account under Membership Rewards – Airline Transfers :

Special Offer: Get 10% more Aeroplan® Miles when you transfer points. Terms Apply. See Special Offer Terms*

And yes – the terms once again reveal the big caveat of this promo which is likely targeted:

If you return to redeem points later, this offer may no longer be available.

This pretty much means that Amex can pull this offer at any time and members have no proper date when they have to initiate the transfer by. American Express has run promotions like these before which I deem to be confusing and unnecessarily restrictive. Either run a promotion properly with clear cut parameters or not at all.

In the meanwhile the Virgin Atlantic Flying Club Transfer Bonus with 30% is still active and available to all card members.


Another one of Amex’ mystery promotions that have no properly listed expiry date and might be targeted to members with varying amounts (or nothing at all). I don’t like it at all.

Have you received this offer from Amex?

These are the Terms & Conditions for this promotion:

Terms and Conditions for the Membership Rewards® program apply. Visit for more information. Participating partners and available rewards are subject to change without notice.
The value of Membership Rewards points varies according to how you choose to use them.  To learn more, go to
You must be enrolled in Aeroplan in order to participate in this offer, visit to enroll. American Express is not responsible for availability of flight, accommodations or any other rewards in Aeroplan. Once you have transferred Membership Rewards points, they become subject to the Terms and Conditions of Aeroplan and cannot be transferred back to your Membership Rewards program account. Taxes, fees, charges and surcharges, including airline surcharges, apply on Aeroplan redemption flights and upgrades. See Aeroplan Terms and Conditions for details. Individual air carrier restrictions may apply.
If you return to redeem points later, this offer may no longer be available. Minimum transfer is 1000 Membership Rewards points. Additional Aeroplan Miles will be awarded at the time of transfer.