Marriott Bonvoy members should check their email accounts (and perhaps spam folders too) for a surprise from the loyalty program.
Marriott Bonvoy is apparently sending some members electronic gift cards that can be redeemed towards folio expenses at affiliated hotels. A LoyaltyLobby member alerted us about this offer that had been just received.
You can access Marriott Bonvoy here.
Here’s $30 gift card email:
Here’s the text on the $50 email:
This certainly is a nice surprise for members that Marriott Bonvoy has decided to send one. It is unclear what targeting criteria they use but this appears to be wide spread.
The breakage (percentage of not redeemed) on gift cards like this is likely to be high (in the 50% range). Most that use them need to open up their wallets because it is unlikely that $50 is enough to cover a stay or expenses.
Nice surprise for these select members!