Le Club AccorHotels has been sending out emails over the past couple of days teasing members about its ALL (Accor Live Limitless) loyalty program coming online in 2020.
Back in February (read more here), Accor unveiled the new name for Le Club AccorHotels and then in March (read more here) benefit enhancements for its Platinum tier and name of its new Diamond status.
You can access Accor’s page for status benefits here.
Here are the Diamond benefits announced:
- Free breakfast but only on WEEKENDS
- Gifting Gold-status
The Diamond-status is earned by collecting 26,000 status points that is essentially $12K spend at full service Accor affiliated hotels excluding taxes/fees. You cannot earn it based on number of nights consumed.
Hilton, Hyatt and Marriott all offer complimentary breakfast EVERY DAY for their top tier members and not only weekends. I guess that revenue protection came into play here as most business travelers can expense the morning meal.
Accor would have been better served by fixing its website, point posting and customer service issues rather than changing the name of its loyalty program yet again.