Marriott yesterday announced that they were expanding to the all-inclusive segment using existing brands.
You will soon find all-inclusive Ritz-Carlton, Luxury Collection, W Hotels, Westin, Marriott, Autograph Collection and Delta Hotels.
You can access Marriott here.
Here’s the announcement from Marriott:
Responding to consumers’ growing desire around the world for premium, worry-free vacations, Marriott International, Inc. (NASDAQ: MAR) today announced it is launching an all-inclusive platform to serve this increasingly popular vacation segment. The company also announced that it has signed management contracts with hotel developers who plan to build five new all-inclusive resorts, investing more than $800 million and demonstrating their confidence in Marriott International’s scale, loyalty platform and operational expertise. The resorts are expected to open between 2022 and 2025.
“Our new all-inclusive resort platform is a natural progression for Marriott International,” said Tony Capuano, Marriott International’s Executive Vice President and Global Chief Development Officer. “It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust.”
Marriott International plans to further expand its all-inclusive portfolio in popular, leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio. The new platform will provide the company’s 133 million Marriott Bonvoy members the option to earn and redeem points for this convenient, pay-one-price concept.
More than 2,000 rooms in the works
Marriott International’s newly signed management contracts are expected to deliver five all-inclusive properties in the Caribbean and Latin America that, combined, would offer more than 2,000 rooms. The planned resorts include:
– Punta Cana, Dominican Republic
- 650-room Autograph Collection resort (2022 anticipated opening)
– NIA, Riviera Nayarit, Mexico
- 240-room The Ritz-Carlton resort (2023 anticipated opening)
- 400-room Westin Hotels resort (2023 anticipated opening)
- 300-room Autograph Collection resort (2025 anticipated opening)
- 500-room Marriott Hotels resort (2025 anticipated opening)
Mexico City-based Artha Capital, a leading private equity firm and real estate developer, plans to create NIA, a flagship, all-inclusive destination to feature four of Marriott International’s premium and luxury brand experiences in Riviera Nayarit. The project is slated to rise on 220 tropical acres along the Pacific Coast.
“We are thrilled to be working with Marriott International to create a first-of-its-kind, exciting vacation destination in Mexico’s Riviera Nayarit that will feature four of the company’s distinct brand experiences,” said Gerardo Férnandez, Managing Director, Hospitality Platform, Artha Capital. “By bringing together a mix of premium and luxury brands on our beautiful, oceanfront site, we have the opportunity to redefine what ‘all-inclusive vacationing’ truly means. We have high confidence in Marriott International, the power of its brands and loyalty program, and are confident that this project will be a success.”
“We are thrilled to be developing an all-inclusive Autograph Collection resort in the Dominican Republic in collaboration with Marriott International,” said Mihail Popov, CEO of DIT Hotels, based in Sofia, Bulgaria. “Working with Marriott International means we have access to its brand, design and business expertise as we develop our resort in Punta Cana, and once we open, we’ll benefit from the company’s operational excellence and base of enthusiastic Marriott Bonvoy members who are always seeking out new experiences.”
Marriott International leverages its renowned brands
Given growing demand for premium and luxury all-inclusive stays, Marriott International plans to build its platform by initially leveraging the following full-service and luxury brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott. Guests will enjoy a distinctive all-inclusive vacation experience – along with the design aesthetic, culinary offerings and amenities – specific to each brand. All-inclusive resorts bearing the Marriott Hotels brand, for instance, would cater primarily to families, while resorts bearing the W Hotels brand would cater to adults.
“The diversity and global nature of our brands give guests the opportunity to find the perfect match for nearly any travel experience or destination,” said Tina Edmundson, Global Brand Officer for Marriott International. “By expanding our portfolio with this new offering, we are opening up a new way for travelers to explore our incredible brands – from Westin to W – through a new, all-inclusive lens.”
Marriott International’s all-inclusive resorts will offer a variety of amenities, culinary options and experiences for all ages, and tailored for each brand. For adults, all-inclusive amenities may include fitness and spa facilities, reservation-free dining at gourmet restaurants, adult-only pools with swim-up bars, 24-hour room service, on-premises nightclubs and unlimited premium beverage programs. Family oriented resorts may offer options such as water sports and other sport activities, innovative children’s and teen clubs, and multiple entertainment venues.
With its Starwood Hotels & Resorts acquisition in 2016, Marriott International gained valuable experience in this segment when it assumed operations of its first all-inclusive property – the 406-room Westin Golf Resort & Spa, Playa Conchal in Costa Rica.
Not sure what to think about this. All-inclusive hotels are always associated with average to bad food and booze (+ usually families although there are adult only ones too).
This definitely could work with Marriott non-luxury options such as their name sake and Westin brands, but trying to offer QUALITY all-inclusive experience at luxury and lifestyle sector is extremely difficult if not impossible.
How quality experience can you expect to get at Ritz-Carlton all inclusive? How fun and intelligent can all-inclusive W be?
I couldn’t fathom going to a vacation where I would only eat and drink at the resort. Where’s the fun in that? I believe that I was once on an all-inclusive plan at the Westin hotel in Panama for couple of nights. The food offered at the restaurants under the “all-inclusive” plan was simply terrible.