British Airways launched the other an Avios sale with up to a 50% bonus that is about to end. You must make your purchase by November 21, 2019.
Executive Club has capped the number of Avios that one can purchase any calendar year before any bonuses at 100,000 that has been lifted during this sale to 200,000 (max 300K with bonus).
You can access this offer on BA’s website here.
Note that BA sells its Avios at different prices in the UK, Europe, and the US (depending on the account address), and it seems like Europe is usually the cheapest option. Compare the prices, and you’ll see a significant difference.
The lowest price of an Avios purchased under this offer is 1.20 euro cents.
The maximum bonus during these sales has been 50%, and the price of the Avios dependent where your account is based. If your bonus is less, I would wait for a better sale to surface.
Buying Avios can make sense if you are able to use them for Reward Flight Savers with limited taxes/fees (a popular option for travel between London and European cities) or you have a 2-4-1 redemption voucher and happen to be Gold Guest List member (much better availability) + combining this all with an upgrade voucher.
Some partners have very low or no fuel surcharges. Using Avios for those or short/medium-haul business class flights can be a good deal.
Considering that BA charges very high fuel surcharges on economy awards, it rarely makes sense to redeem for long-haul economy flights on their metal (with some exceptions as is always the case).
Here are the terms and conditions of this offer:
This offer is only open to Members of the British Airways Executive Club (Eligible Participants).
The offer is available from 00:01 (GMT) Thursday 7 November 2019 to 23:59 (GMT) Thursday 21 November 2019 only (the ‘Offer Period’).
During the Offer Period, Eligible Participants will receive 50% extra Avios (bonus Avios) when they purchase or gift Avios at ba.com.
Avios can only be purchased at ba.com using the Purchase Avios Application Form found on offer page.
Eligible Participants may Gift Avios (purchase for someone else) during the promotional period, provided that the recipient holds a British Airways Executive Club account with at least one Avios point in their account
The Bonus Avios will not count towards your promotional limit of 200,000 Avios.
This offer cannot be used in conjunction with any other Purchase Avios offer.
Purchased Avios can be refunded within 14 days of purchase providing the Avios have not been used. Contact the British Airways Executive Club via BA.com or by telephone to cancel. Payments will be reimbursed no later than 14 days after the date of which the Executive Club was informed about the decision to cancel.
The Executive Club Terms and Conditions and Conditions of Use apply to this offer and can be found at ba.com.
British Airways reserves the right to cancel or amend the terms of this offer.