Thai Airways had a business class fare sale the other week, offering low priced tickets between Bangkok and Stockholm that Freddo covered on a piece (access here).
Now, Thai Airways has been busy emailing passengers, telling that the thousand bucks ticket is a result of “erroneous distribution of Business class fare” that is utter nonsense and calls this an “incident.”
Here’s a copy of the email:
In a text format:
Dear THAI Airways Value Passenger
Reference is made to your issued Bangkok - Stockholm v.v.ticketon 18-19 December 2019. We have to inform you that there isan extraordinary circumstance of erroneous distribution of Businessclass fare during mentioned period because of a manifestlyincorrect fare. We have to apologize for this incident. However according to ourticketing policy we cannot accept these issued tickets.Your tickets at the price that you paid are not valid for traveling.In these circumstances we would like to advise as follows:1. If you purchased tickets through Thai Airways official websiteplease contact TG contact center immediately to obtainfull price refund according to your original form of paymentand allow up to one billing cycle for refunded amountsto appear on your card statement.2. If you purchased tickets through an online travel agency( or other agent )please contact the travel agent immediatelyto obtain full price refund according to your originalform of payment. 3. Please note that the above arrangements should be made no laterthan January 2 2020 17:00 BKK time otherwise your bookings andtickets will be cancelled and refund will be automatically processed. Again we do apologizing for any inconvenience caused. If you haveany query or would like to book your travel at the correct priceplease do not hesitate to contact us at TG contact center+6623561111 or Email : firstname.lastname@example.org. com
Thai Airways could perhaps use this argument if the fare had been lower. You can fly between Europe and Asia often for $300 to $400 in economy, and there are Qatar Airways business class fare sales starting at 1K euros between these two markets. The price that Thai Airways offered was very good but not something I would call an error.
Unfortunately, I don’t believe that there is much what consumers can do considering the state of consumer protection in Thailand and the fact that the government owns the airline.