Southwest Airlines has launched a new promotion for buying or gifting Rapid Rewards points at 30% off through January 28, 2020.
You can buy 60,000 Rapid Rewards points in a transaction, which is also the daily maximum. Southwest doesn’t limit the number of points you can purchase in a calendar year, however.
You can access this offer on Southwest’s buy Rapid Rewards points website here.
Price of Rapid Rewards point at 30% off:
The cost of a Rapid Rewards point purchased under this at the max level offer is 1.93 cents each.
Does it make ANY sense to buy Rapid Rewards points?
The value of a Rapid Rewards point used for Wanna Getaway fares is 1.4 cents, 1 cent for Anytime fares, and 0.83 cents for Business Select fares. Southwest devalued the value of Rapid Rewards points last time on April 17, 2015 (read more here)
It makes very little sense to purchase Rapid Rewards points at 1.96 cents each when the maximum value that you can get out of them is capped at 1.4 cents.
The only time I would consider buying would be if I needed to top off an account (small number of points) for an award redemption.
Note that paid fares would EARN more Rapid Rewards points. Certain taxes are not applicable for award tickets issued using Rapid Rewards points, and tickets are cancelable.
Buying points purely because they are on sale doesn’t often make much sense. This is one of those sales that is very difficult to justify unless you need to top up your account for an award.
Here are the terms and conditions of this offer:
Offer is valid between January 7, 2020, 12:00:01 a.m. CT and January 28, 2020, 11:59:59 p.m. CT. Rapid Rewards® Member will receive a 30% discount on points when they purchase a minimum of 3,000 Rapid Rewards points. A valid credit card is required to buy points. A minimum 3,000 points purchase threshold must be met on a per transaction basis in order to qualify for the discount. Points can be purchased in blocks of 1,000 and a daily maximum of 60,000 points can be purchased by a Member with no annual maximum. Transactions are non-refundable and non-reversible. Purchased points do not count towards A-List, A-List Preferred, or Companion Pass qualification. Prices are in U.S. dollars and include all applicable taxes. Please allow 72 hours for points to post to the applicable Rapid Rewards account. Prices for the purchase of points are only valid while a Member is currently logged in to Southwest.com® and such prices are subject to change. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. Southwest® reserves the right to amend, suspend, or change the Rapid Rewards program and/or Rapid Rewards program rules at any time without notice. Rapid Rewards Members do not acquire property rights in accrued points. The number of Rapid Rewards points needed for a particular Southwest flight is set by Southwest and will vary depending on destination, time, day of travel, demand, fare type, point redemption rate, and other factors, and is subject to change at any time until the booking is confirmed.