Hilton Bangkok Ratchada Coming In 2022

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Hilton made an announcement last week that they would take over the former Grand Ayudhaya Hotel in Ratchada that has been closed for more than 10 years after the owner faced financial difficulties.

The Hilton Bangkok Ratchada 608 room hotel is set to open in 2022 after much-needed renovations. The location is not convenient, however, for tourists in Bangkok.

You can access Hilton here.

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Here’s a video of the hotel:

This video appears to be from 2017.

Location of the Hilton Bangkok Ratchada:

The location of the hotel is in the Ratchada district that is not very convenient for those visiting Bangkok.

Here’s the announcement from Hilton:

BANGKOK – Hilton, one of the world’s fastest-growing hospitality companies, today announces the signing of a management agreement for its largest hotel in Bangkok yet. Together with real estate company AP Prime Property Company Ltd., Hilton will convert the former Grand Ayudhaya Hotel into a 608-room hotel under the company’s flagship brand, with a target to open it as Hilton Bangkok Ratchada in 2022.

The launch of the hotel will represent the hospitality company’s third hotel to operate under the Hilton Hotels & Resorts brand in Bangkok, joining sister hotels Millennium Hilton Bangkok and Hilton Sukhumvit Bangkok.

“Bangkok is a key regional business hub and has long been an established destination for leisure travellers as well as a venue of choice for meetings and events. Combined with the government’s direction for the Ratchadapisek area to be the next business and financial district in Bangkok, the upcoming Hilton Bangkok Ratchada will be in one of the most coveted addresses for businesses in Bangkok when it opens,” said Guy Phillips, senior vice president, development, Asia & Australasia, Hilton.

“We are always looking for the right opportunity to grow the presence of our flagship brand, and we are delighted to be working with AP Prime Property Company Ltd to plant the Hilton flag in yet another prime location in Bangkok,” said Paul Hutton, vice president, operations, South East Asia, Hilton. “The strength of Hilton’s commercial engine will put the hotel in good stead, and we are confident the hotel will be top of mind for travelers visiting for both leisure and business.”

No more than 27 kilometers from both the Suvarnabhumi Airport and Don Mueang International Airport, the hotel will be located on one of Bangkok’s major arteries, Ratchadapisek Road, which sits in close proximity to commercial buildings and landmarks, such as the Thailand Cultural Centre and Siam Niramit, both of which are premier locations for many international arts and cultural shows in Bangkok. The larger vicinity has also been earmarked as one of Bangkok’s rising business and financial districts.

Following the refurbishment process, the hotel will feature an executive lounge and two restaurants including an all-day dining restaurant and a Chinese specialty restaurant, with other dining options available in the hotel’s café and bar. It will also boast generous meetings and events spaces of approximately 2,584 square meters, including an 816 square metered-ballroom. Guests can spend their downtime in the hotel’s fitness center or pool.

“Having been in the real estate business for a long time, we have worked with a number of management companies and are mindful of what we look for in a partner. Signing this agreement with Hilton is testament of the confidence we have in their management experience and track record, and we look forward to working with Hilton to create an outstanding hotel that will exceed the expectations of our guests,” said Dr. Apichai Taechaubol, President, AP Prime Property Co., Ltd.

In Thailand, Hilton currently operates 11 properties across four key brands — Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts and DoubleTree by Hilton. Over the next three to five years, the company is targeting to open six hotels in its pipeline, including the first hotel under its lifestyle brand, Canopy by Hilton, which is set to open in Bangkok in 2022.

Conclusion

I would imagine that the reason why the owner run into financial difficulties with this hotel was its location and number of rooms. It would be interesting to see what is the current state of the building. They must do significant upgrades to the product and likely reconfigure the rooms/suites.

My personal preference in Bangkok is to stay either Sukhumvit or Silom area hotels. I am sure that hotels in other parts of the city cost less but you are then inconvenienced by their location.

I am sure that Hilton can fill up this hotel by selling most rooms to package tours, but difficult to see a reason to stay there more than once to check it out.

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