American Express Membership Rewards has a new promotion available for their U.S. based members, offering a 50% bonus on Membership Rewards transfers to Hilton Honors.
The ratio of transferring Membership Rewards points to Hilton Honors isn’t ideal and I would recommend that those who are interested in Hilton points look at a Hilton Amex card instead to earn that currency directly, however with the bonus right now it might make limited sense to think about a transfer if you’re looking to book an otherwise expensive Hilton hotel on points.
The promotion runs until April 14, 2020.
You can find the transfer option in your online Amex card account under Membership Rewards – Hotel Transfers :
Keep in mind that aspirational properties such as the Conrad Rangali, Maldives or Koh Samui, Thailand have extremely high point requirements (95,000 points per night) with a cash rate hovering around US$600 per night plus tax/service fees.
This means one night would require 31,670 Membership Rewards points per night at one of the above examples. Less if you count in the 5th night free award benefit. Not a bad deal but collecting Hilton points through one of the Hilton Amex products is much better as an ongoing source. The same goes for those customers who are after Marriott points. Don’t transfer your Membership Rewards!
Membership Rewards points are usually better utilized transferring them to an airline program to be used for flight redemptions or cashed out through the Charles Schwab version of the Amex Platinum at US$ 1.25 cents per point.
American Express runs these transfer promotions for various partners several times per year and previous transfer partners including Hilton, British Airways, Virgin Atlantic and Flying Blue. I previously cleared out most of my account for Virgin and BA Avios transfers.
These are the Terms & Conditions for this promotion:
You must be enrolled in Hilton Honors in order to participate in this offer, visit HiltonHonors.com/join to enroll. American Express is not responsible for availability, accommodations or any other rewards in the Hilton Honors program. Once you have transferred Membership Rewards points, they become subject to the Terms and Conditions of the Hilton Honors program and cannot be transferred back to your Membership Rewards program account. All Hampton by Hilton™ hotels in the Republic of China are excluded from the Hilton Honors program. See Hilton Honors Terms and Conditions for details. This offer is non-transferable and may not be combined with other offers. American Express in its sole discretion reserves the right to alter and or terminate these offers at any time. To be eligible to receive these offers, all Card accounts linked to an enrollee’s Membership Rewards program account must not be canceled, past due or have a return payment at the time of point redemption. Minimum transfer is 1,000 Membership Rewards points. Redeem for this exclusive offer from 12:00 am MT on 3/1/20 to 11:59 pm MT on 4/14/20, to receive 50% additional Hilton Honors Bonus Points. Please allow up to eight weeks for the additional Hilton Honors Bonus Points to be awarded. Hilton Honors Bonus Points do not count towards elite tier qualification.