Cathay Pacific has just announced their latest marketing initiative, now allowing customers unlimited free changes to new tickets booked between March 9 and April 20th.
This new ticketing condition is designed to encourage Cathay Pacific customers to keep buying tickets even in times where half of their fleet is grounded and 75% of their March flights are cancelled.
I can imagine that right now it’s pretty much an uphill battle to find customers putting their money into Cathay Pacific tickets as it’s hard to find a route where the airline is still operating a reliable schedule that guarantees the customer that it’s actually possible to fly.
Cathay just announced this new campaign on Twitter an hour ago and it reads:
The respective landing page outlining the ticketing conditions can be found here.
It doesn’t contain much additional information though apart from the same text as in the advert.
These are uncertain times, and in uncertain times, plans can change.
That’s why we’re offering you the flexibility to make free and unlimited changes to all new tickets issued before 20 April 2020 – so you can travel reassured.
- Travel must be completed on or before 28 February 2021.
- Applicable to all tickets originally issued between 9 March and 20 April 2020.
- The offer above applies to Cathay Pacific and Cathay Dragon tickets only.
- Applicable to all fares, except redemption and group tickets.
- Booking changes must be made before departure.
- Fare/ tax differences may apply, due to the fare restrictions/ conditions of your ticket.
- Standard cancellation guidelines apply to all fares.
- Those who have booked directly with us can rebook and reroute through Manage Booking. Otherwise, please contact your travel agent.
So mileage tickets issued by Marco Polo Club and Asia Miles continue to be excluded but other than that pretty much any ticket booked from now until April 20th will be essentially fully flexible, even the cheapest Economy fare.
On the face of it that’s a pretty attractive proposition. Keep in mind though that this doesn’t mean you can cancel free of charge and receive a refund, the emphasis here is on changes.
We have covered Cathay Pacific extensively here over the past few months and the airline will take a terrible financial hit this year. Trying to keep customers and have them spend money is a logical thing because without a cash flow through ticket sales it’s very difficult for an airline to operate even though Cathay has done it’s best to cut cost by grounding planes and asking staff to take unpaid leave.
Of course even if there is goodwill from customers who are willing to fly Cathay in these times it’s often hard to actually do so with all the immigration restrictions now imposed on travelers originating or even transiting from/via Hong Kong.