Hotel companies are facing unprecedented fee revenue declines due to the coronavirus (COVID-19) pandemic with no end in sight for now.
Readers have contacted us about Best Western Rewards that has discontinued gift card and merchandise rewards + is not extending the expiry of Travel Cards.
You can access Best Western Rewards here.
Here’s the announcement banner:
Due to COVID-19 we will be temporarily suspending issuance of any gift cards or merchandise. Our virtual Best Western Travel Cards are currently available for the immediate redemption along with free hotel room night redemptions which are also currently on sale at a reduced point value . There is no greater focus for us at this time than ensuring our commitment and loyalty to you, our valued BWR Members. We hope that you and your family are safe and healthy, and we look forward to welcoming you to a Best Western hotel soon, wherever your travels take you.
Here’s an email from Best Western for a reader who asked for a Travel Card extension:
Thank you for contacting Best Western Rewards. We will be glad to assist you with this. We also want to take this opportunity to acknowledge that you are a valued Gold Rewards member and we appreciate your continued loyalty.
We apologize for any inconvenience, however at this time there are no extensions on the promotional offers.
We strive to provide industry leading superior customer care and hope we achieved that for you today. If you need future assistance feel free to contact us at any time. Thank you for choosing Best Western Rewards.
Best Western Rewards here is trying to conserve cash by disallowing expensive awards for the program.
If you have hefty balances of airline miles or hotel points and have been contemplating using them towards merchandise or gift cards, you should do it now before these redemption options are suspended.