IHG Hotels & Resorts Logo Update?

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InterContinental Hotels Group (IHG) appears to have launched a new logo under the name IHG Hotels & Resorts.

IHG last name updated its logo back in 2017 (read more here), changing the typeface and dropping the “InterContinental Hotels Group” text.

You can access IHG here.

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UPDATE: We received the following statement from the IHG spokesperson:

As we build broader guest awareness for IHG® Hotels & Resorts, an updated logo may appear on select portfolio-wide activity such as this one. There are no broader changes at this time.

Here’s the previous change (read more here):

InterContinental Hotels Group Logo Refresh

IHG recently updated the logo of its Regent-brand:

New:

Old:

Conclusion

IHG has the same problem as Accor that there are no hotels under the IHG Hotels & Resorts-name like there with Hilton, Hyatt, and Marriott. There isn’t a single hotel out there with IHG logo up on the roof.

This new logo is more elegant than the previous. Perhaps IHG’s goal is to have this IHG Hotels & Resorts-branding under the name of the hotel. It would fit quite well under the Regent.

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