InterContinental Hotels Group (IHG) appears to have launched a new logo under the name IHG Hotels & Resorts.
IHG last name updated its logo back in 2017 (read more here), changing the typeface and dropping the “InterContinental Hotels Group” text.
You can access IHG here.
UPDATE: We received the following statement from the IHG spokesperson:
As we build broader guest awareness for IHG® Hotels & Resorts, an updated logo may appear on select portfolio-wide activity such as this one. There are no broader changes at this time.
Here’s the previous change (read more here):
IHG recently updated the logo of its Regent-brand:
IHG has the same problem as Accor that there are no hotels under the IHG Hotels & Resorts-name like there with Hilton, Hyatt, and Marriott. There isn’t a single hotel out there with IHG logo up on the roof.
This new logo is more elegant than the previous. Perhaps IHG’s goal is to have this IHG Hotels & Resorts-branding under the name of the hotel. It would fit quite well under the Regent.