Best Western Rewards “Front Line Heroes” Status Benefit


Best Western Rewards announced its Covid-19 reservations and elite status response two weeks ago (read more here).

Best Western Rewards Front Line Heroes

Now, Best Western has decided to rewards Front Line Heroes by giving them an elite status or by upping their existing one.

You can access this offer on Best Western’s website here.

READ MORE: Best Western Rewards Rate & Bonus Points And Miles Promotions

Here’s what Best Western Rewards is offering to Front Line Heroes:

  • New BWR members will receive an upgrade Gold Elite status
  • Current Elite BWR members will receive an upgrade to next Elite status
  • Current Diamond Select Elite tier members will receive a Diamond Select for Life status

Here’s what Best Western considers front line heroes:

  • Medical field
  • Hospitality industry
  • Restaurant industry
  • Shipping
  • e-Commerce
  • Retail
  • and others.


Quite interesting offer from Best Western Rewards for people that are working and staying at hotels during thus pandemic time.

Here are the terms and conditions of this promotion:

Individuals who (a) serve in essential roles* on the front lines for the COVID-19 response; (b) are Best Western Rewards® (“BWR®”) members or enroll in BWR; and (c) register for the Program by Friday, July 31, 2020, 11:59 pm MST; will receive one of the following benefits:

  • Newly enrolled BWR members will receive an upgrade to Gold Elite level
  • Elite level members will receive an upgrade to the tier above their current Elite level
  • Diamond Select members will receive a “Diamond Select for Life” Status**

There is a limit of one (1) upgrade that may be earned through this Program. There is a limit of one (1) upgrade in a 12-month period. Members who earned an upgrade by meeting tier requirements during the past twelve (12) months are eligible to earn an upgrade through the Program. Newly upgraded Elite members will maintain their Elite tier status until January 31, 2022, without meeting tier requirements. Program registration and BWR enrollment/membership required prior to Friday, July 31, 2020, to earn the upgrade. BWR enrollment and registration may be completed by visiting

No extensions, substitutions, or replacements available. Program may not be valid with certain other offers, promotions, or discounts. Program is subject to cancellation or change without notice. Please allow for approximately two to three weeks (2 to 3) weeks for the upgrade to occur. All BWR program rules apply. Visit for complete program terms and conditions.

*Essential roles are defined as any employee in the medical field, the hospitality industry, the restaurant industry, shipping and e-Commerce, retail, and others.

**“Diamond Select for Life” status is a VIP Diamond Select status where annual downgrades do not occur to the “Diamond Select for Life” Elite members’ tier.