Global Hotel Alliance Discovery Extends Member Tiers By A Year?

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Global Hotels Alliance (GHA) is a marketing and loyalty partnership of several independent hotel chains that use Discovery as their guest recognition program.

It is unclear what GHA Discovery’s Covid-19 status extension policy is, but members have reported their tiers extended, and Pan Pacific, one of the chains part Discovery, sent out an email.

You can access GHA Discovery here.

Here’s the email:

Conclusion

GHA is a very loose alliance that has small hotel chains joining and leaving continuously. I guess that those that decide to stay – feel that they get something out of it.

Discovery members don’t earn free nights or collect points. They get Local Experience awards and hotel benefits such as upgrades and early/late check-outs.

It would be a sensible decision to extend all Platinum and Black members by a year, including those Local Experiences.

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