Accor is in the process of reopening its hotels in Europe that were mostly closed for the past couple of months or only housing healthcare or essential sector employees.
The hotelier is about to launch a new playful advertising campaign “Reignite The Love of Travel” that revisits some of the elements that we have seen on the Covid-19 related videos gone rival.
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Here’s the announcement from Accor:
ACCOR ‘REIGNITES THE LOVE OF TRAVEL’ WITH A GLOBAL CAMPAIGN AS HOTELS AND RESORTS WORLDWIDE BEGIN TO REOPEN
Accor, a global hospitality leader, has begun the exciting process of reopening some of its hotels that temporarily closed in response to the global pandemic. With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the coming months, Accor is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates. ALL – Accor Live Limitless, the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands, has introduced a new global campaign: Reignite the Love of Travel. The campaign is launching with a short film designed to reassure and to create desire while uplifting its audience.
Steven Taylor, Chief Marketing Officer, Accor said: “During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humour and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”
Accor’s ‘Reignite the Love of Travel’ campaign will launch with an engaging social media campaign. Travelers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film.
Offering reassurance to travelers as they head back into the world, Accor’s ALLSAFE cleanliness program protects guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels. These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services.
Added Taylor, “We have reacted to the crisis with a fully-fledged marketing strategy which firstly reassures our guests through the launch of ALLSAFE and that has established world-class cleanliness standards and protocols to ensure our guests are welcomed back in full safety. Secondly, in these challenging times we believe it is part of our mission to inspire people with positivity, humour and encourage them to reignite their love of travel.”
Accor’s ‘Reignite the Love of Travel’ campaign will launch in key markets worldwide throughout the summer.
It was about the time for a hospitality sector company to launch an inspiring and fun campaign rather than coming up with yet another cleaning and boring Covid-19 related video.
Let’s hope that not only Accor but their competitors too can save whatever is left from the Summer 2020 travel season.