IAG Folds LEVEL France (OpenSkies)

After shutting down LEVEL Europe (read more here), based in Austria, IAG has decided to shut OpenSkies France that has operated under LEVEL-brand.

LEVEL

IAG (International Airlines Group) is the parent of British Airways, Iberia, Aer Lingus, Vueling, and whatever is left of LEVEL.

Here’s an excerpt from Le Figaro (access their piece here):

The airline OpenSkies, which operates under the Level France brand, announced Wednesday that it was preparing to cease its activity and to implement a social plan due to the impact of the crisis due to the coronavirus.

” The impact of the Covid-19 pandemic and the likelihood that passenger demand will not return to 2019 levels before 2023 at the earliest, have forced OpenSkies to officially inform its economic and social committee of a plan to completely end of its activities and its proposal to develop a job protection plan “(PSE), said the company in a press release.

Conclusion

IAG used OpenSkies to operate direct flights from Paris to New York and Newark before retiring the brand and using LEVEL instead.

It has never been clear to me why IAG would need two budget brands of Vueling and LEVEL when most of the LEVEL long-haul flights ex-Spain have been operated by Iberia?

The LEVEL was primarily launched to combat Norwegian’s long-haul flights from IAG’s hubs. Not clear if there is any need for now from business, competitiveness, or branding perspective?

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