Alaska Airlines launched in July a Mileage Plan bonus sale with a twist that allows members to buy miles at up to 50% bonus through August 26, 2020, and get a VIP bonus for a follow-up purchase on October 5 – 31.
Alaska Airlines is expected to join Oneworld before the end of 2020 (read more here), but already has ties with many airlines for earning and redeeming miles such as Singapore Airlines, Cathay Pacific, Japan Airlines, Emirates, Finnair, and Aer Lingus.
You can access Alaska’s web page for buying and gifting miles here.
Alaska Airlines has instituted a maximum number of miles that non-elite members can purchase every calendar year (150,000). MVP, MVP Gold, and MVP 75K can continue purchasing miles without any limits.
Note that for the first time, the T&Cs state that this offer is only available for Mileage Plan members in the United States and Canada.
Alaska just sent an email about the “enhanced VIP offer:
Members, not sure if this open for all, that buy a minimum 30,000 miles during this 50% bonus sale now, can then buy at a 70% bonus between October 5 – 31.
Here’s the bonus schedule now:
Price at 50% bonus:
The cost of an Alaska Airlines mile purchased at the 50% bonus level is 1.83 cents each.
Alaska Airlines miles are useful for partner awards on premium cabins on airlines such as Singapore Airlines, Cathay Pacific and JAL.
Mileage Plan miles are good value when flying over the Pacific to Asia and Australia. They recently opened up the Singapore Airlines awards and formed a partnership with Israeli flag carrier El Al (not yet able to redeem).
As you can see from the screen capture above, the VIP bonus in October was supposed to be the usual 60% (Alaska often sells miles at this bonus amount) but has now been upped it to 70% (likely not enough takers). Note that Alaska has not removed the yearly purchase cap for non-elites.
Here are the terms and conditions of this offer:
†50% Bonus Terms & Conditions: Transactions must be completed between 6:00 AM PST July 23, 2020 and 11:59 PM PST August 26, 2020 to be eligible for bonus miles. Offer applicable to U.S. and Canadian members only. Minimum purchase of 30,000 miles required to be eligible for the Exclusive VIP Offer Up to 70% Bonus that will occur October 5 – October 31, 2020. Members who purchase a minimum of 30,000 miles between 6:00 AM PST July 23, 2020 and 11:59 PM PST August 26, 2020 will be eligible for the Up to 70% bonus between October 5 – October 31, 2020. Miles are purchased from Points.com Inc. for a cost of $27.50 per 1,000 miles, plus GST/HST for Canadian residents. Miles are non-refundable and do not count toward MVP and MVP/Gold status. You may purchase and gift Alaska Airlines Mileage Plan miles in increments of 1,000 miles up to 60,000 miles, and in increments of 5,000 miles up to a maximum of 100,000 miles per transaction. MVP, MVP Gold and MVP Gold 75K Mileage Plan member (Elite Member) accounts have no annual limit on the number of miles which may be purchased or gifted through Points.com. If you are not an Elite Member, your account may only be credited up to a maximum total of 150,000 miles acquired through Points.com in a calendar year, whether purchased by you or gifted to you. Unless you are an Elite Member, the annual Buy and Gift purchase limit of 150,000 miles will apply to the October 2020 VIP Sale; if you have already purchased or been gifted up to the 150,000 mile annual limit, you may not be eligible to purchase/ receive miles during the October 2020 VIP Sale, or the amount of miles which you are able to purchase or receive during the October 2020 VIP Sale may be limited. Offer is subject to change and all terms and conditions of the Mileage Plan Program apply.