Thrifty Effectively Kills Its “Blue Chip” Rewards Program

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Thrifty, a car rental company owned by bankrupt Hertz, has today emailed important information for members of its loyalty program called Blue Chip.

The program is effectively killed as Blue Chip members won’t as of October 1, 2020, earn points towards future rentals. They will merely get a 10% discount from the base rate (AAA and other discounted rates likely a lot lower).

You can access Thrifty’s page for Blue Chip.

Here are the current earn and burn rates:

Conclusion

It is a difficult time for all car rental companies and especially to those whose parent is going through a bankruptcy reorganization.

But how Thrifty believes that it can attract business travelers who prefer turning work trips to free ones down the road? Are they only going after the leisure market with absolutely no loyalty at all?

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