Singapore Airlines has previously extended most KrisFlyer member tiers by a year and also redeemable miles first by six months and later by an additional six for a year.
Now, the airline is lowering Silver and Gold member qualifying requirements 50% by crediting half of the elite miles required for current status. KrisFlyer members can also earn elite qualifying miles for select non-flying activities.
Here’s how the Renewal Support Scheme works:
Status Credits without flying:
PPS Club and Solitaire members also earn PPS value out from this campaign (see the website).
Here’s the email that KrisFlyer sent out:
Many airlines have halved the qualification requirements after first extended everyone by a year.
There is also a tendency to try having promotions that drive revenue from non-flying activities by offering bonuses or elite qualifying miles, like what Singapore Airlines has done here.
The Covid-19 will continue to affect travel for the foreseeable future (likely until the second half of 2021), and it is expected that recovery in air travel will take 4 to 5 years.
We may be in for many offers for earning elite status easier and more redeemable miles in the next 12 to 18 months.