Alaska Airlines run several tests in August to see what it would take for Mileage Plan members to convert wallet funds (electronic credits) to various options, including miles.
Now, Alaska had launched an offer, but only for three days, that allows members with wallet funds (cash from canceled tickets) to convert them to miles at 1 cent/1 miles ratio.
You can access Alaska Airlines here.
Here’s the announcement from Alaska:
Alaska Airlines is offering a new incentive to its Mileage Plan members who have wallet balances. Members will be able to convert their wallet credit into miles for future travel – a $100 wallet credit converts into 10,000 miles.
“With award travel starting at 5,000 miles one-way on Alaska and the ability to book award trips to more than 800 destinations with our 16 Global Partners – as well as the addition of the oneworld alliance in 2021 – this is a great way to start planning for future trips,” said Sangita Woerner, senior vice president of marketing and guest experience at Alaska, “Our Mileage Plan miles do not expire as long as members remain active, so when guests feel it is safe to return to travel, we will be there to welcome them on their long-awaited vacations.”
Qualifying members, who will receive an email notification from Alaska, can exchange their credits in increments of 25%, 50%, 75%, or 100% of their current wallet balance. This offer is valid through 11:59 pm PT on October 12.
This is a clever way to Alaska ensure that its Mileage Plan members use fresh cash when they buy tickets in the future rather than wallet funds.
It can work for the member too. This is the lowest price that Alaska has ever sold its miles that are more valuable next year when the airline becomes part of the Oneworld alliance. Let’s hope that they don’t devalue their award charts in the process.
Here are the terms and conditions of this conversion offer:
Offer valid through October 12, 2020 11:59 pm (PT): Qualifying members who receive this offer directly from Alaska Airlines via email can exchange Alaska wallet funds in increments of 25%, 50%, 75%, or 100% of their current wallet balance for Mileage Plan bonus miles at an exchange rate of 100 miles per $1. Bonus miles are redeemable for award travel, but do not count toward elite status qualification. All wallet exchanges for miles are final, and wallet credit once redeemed is not refundable. If wallet balance at the time of debit is below what is needed to cover the exchange, the exchange will be canceled. Offer cannot be combined with any other offer. All Mileage Plan terms and conditions apply. Mileage Plan miles do not expire, but if a Mileage Plan account is inactive for 2 years, Alaska Airlines may close the account; miles in a closed account can be reinstated for a fee for up to 1 year after closure. Exchanging wallet credit for Mileage Plan miles pursuant to this offer does qualify as account activity, so your Mileage Plan account will remain active for at least 2 years after the effective date of the exchange.
This offer is not intended to apply to new purchases of gift certificates occurring during the offer period. If you acquire a gift certificate during the offer period, or receive a gift certificate acquired during the offer period, and exchange that gift certificate for Miles in violation of this condition of the offer, we will reverse the transaction, remove the Miles from your account, and re-issue the amount exchanged as wallet credit.