Cathay Pacific To Axe Its Cathay Dragon Brand?

Cathay Pacific recently updated the branding, both name and livery, of its Dragonair subsidiary bringing it more aligned with its parent. Now, SCMP reports that Cathay Pacific has decided to cut the brand and let 6,000 employees globally go. It is unclear what happens to the most recently acquired HK Express-brand. Here’s an excerpt from … Continue reading Cathay Pacific To Axe Its Cathay Dragon Brand?