LoyaltyLobby
  • News
  • Hotel Promos
    • Accor
    • Best Western
    • Radisson Rewards
    • Choice
    • Fairmont
    • Hilton
    • World of Hyatt
    • IHG Rewards
    • Marriott
    • Ritz-Carlton
    • Starwood
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
  •  
LoyaltyLobby
  • News
  • Hotel Promos
    • Accor
    • Best Western
    • Radisson Rewards
    • Choice
    • Fairmont
    • Hilton
    • World of Hyatt
    • IHG Rewards
    • Marriott
    • Ritz-Carlton
    • Starwood
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
  •  
LoyaltyLobby
No Result
View All Result
ADVERTISEMENT

Accor & BNP Paribas To Launch Visa-Branded Credit Cards In Europe

by John Ollila
October 22, 2020
Reading Time: 4 mins read
3

Accor and Visa reached a deal back in February about cobranded credit cards that would be available in several countries.

The launch has been delayed due to the ongoing pandemic. Still, a French bank (surprise surprise) BNP Paribas will initially roll them out domestically in February 2021 before releasing them in other European markets.

You can access Accor here.

ADVERTISEMENT

READ MORE: Accor ALL Rate & Bonus Points And Miles Promotions

It is unclear what benefits come with each of these cards and pricing.

Here are the three cards launched:

  • ALL – VISA Pulse (aimed at Millennials)
  • ALL – VISA Explorer (for clients who travel extensively for work or leisure)
  • ALL – VISA Ultimate (for super-premium clients)

Here’s the announcement from Accor & BNP:

Accor and BNP Paribas become strategic partners to launch a co-branded payment card in Europe

This card will be linked to the Group’s loyalty program ALL – Accor Live Limitless and will be available in several versions. It will offer members the opportunity to collect loyalty points when making everyday purchases and to receive benefits tailored to their interests.

The card will be launched in France early 2021 before being gradually rolled-out in Europe.

Accor, a world leader in hospitality, and BNP Paribas, the leading bank in the eurozone and a key international banking player, announce that they have concluded a pan-European partnership to launch a unique co-branded payment card. Members of the ALL-Accor Live Limitless lifestyle loyalty program who subscribe to the card will be able to use it for all their day-to-day purchases. Linking up with one of the sector’s best loyalty programs, card users will earn points as soon as they start spending, upgrade to a higher status more quickly, and enjoy special and unforgettable experiences both in the Group’s hotels and across the entire Accor ecosystem.

In an environment that has been dramatically impacted by the pandemic, it is vital to enable members to continue to take advantage of their loyalty program at a time when travel has been temporarily restricted. These points earned in the course of everyday life can be enjoyed immediately and in many ways – by using them for short breaks to explore our regions, perhaps in the mountains or on the coast, or to enjoy a dinner or a spa. As the validity of these points is extended with each purchase made, users can also keep them to explore new destinations during their next summer vacation through our 85 travel and lifestyle partners, including more than 33 airlines. In addition, these points can also be spent on special events in 2021 – perhaps to see Paris Saint-Germain play, attend a concert in the Accor Arena or visit world-renowned food festivals.

This payment card represents a major asset for the Group in leveraging customer engagement. The various services available to cardholders are a perfect illustration of Accor’s “Augmented Hospitality” strategy, a sophisticated vision of hospitality and bespoke services to enable guests and local residents to enjoy unique experiences. Extending beyond just maintaining contact, the card will help strengthen the relationship with members of the Group’s loyalty program ALL – Accor Live Limitless.

Sébastien Bazin, Chairman and CEO of Accor, said,

“This partnership with BNP Paribas puts one of the cornerstones of our loyalty building strategy into practice. The launch of the innovative and ambitious ALL payment card is a key step in the rollout of our loyalty program, which already has almost 70 million members. We will be able to offer new and ever more generous and pioneering services, accelerating the diversification of the Group’s revenue streams. By combining the complementary expertise of two European leaders, we aim to attract ever-increasing numbers of loyal customers and step up the rollout of new offers to create an ecosystem that is unique in the world of travel and leisure.”

A generous card without the need to change bank

With three different tiers offered, ALL – VISA Pulse (aimed at Millennials), ALL-VISA Explorer (for clients who travel extensively for work or leisure) and ALL-VISA Ultimate (for super-premium clients), once launched these will be some of the most generous payment cards ever made available on the market, providing benefits to users as soon as they subscribe. There will be no need to open a new account or change bank. The card will be allocated in a few minutes once the connection to the current account has been made. The card will be linked to the dedicated and secure Accor Pay app, created in partnership with BNP Paribas, which will allow users to securely view their balance, manage their spending, check their points and contact the concierge service at any time. The card and all its related benefits will be unveiled early next year.

Jean-Laurent Bonnafé, Director and CEO of BNP Paribas, said,

“The payment card market is undergoing a huge transformation, particularly in Europe, both functionally and technologically. Today, it is one of the major drivers enriching the customer experience and introducing higher added value services and offers. As a European banking group, we continuously innovate in terms of payment solutions to support customers with their new habits and aspirations. We are therefore delighted to be involved, alongside Accor, in this major advance for the customer experience within the international hotel industry.”

Conclusion

Credit cards in Europe don’t offer very good benefits because the merchant fees are capped, and fewer consumers keep balances on their cards with high-interest rates than in the United States.

You have to keep in mind that Accor’s ALL (Accor Live Limitless) redemptions are all dynamic. These BNP cards are “cashback” but in the form of only usable at Accor affiliated hotels.

I am still confused about how the BNP will handle credit allocation and issuance in countries it has no consumer banking presence? SEPA payments within the Euro-zone are instantaneous between countries and banks. I guess that they could start with a low limit and later increase it.

Let’s see what benefits these cards come up with.

Previous Post

American Express Platinum “Lounge On The Go” Benefit In Nordics

Next Post

Air Canada’s Airbus A319 All Business Class JETZ Are Back For The Winter Schedule

Related Articles

Accor ALL Australia Triple Points March 1 – May 31, 2022

Accor ALL “Win Your Way” For Australia, New Zealand, Fiji & French Polynesia July 1 – September 30, 2022

John Ollila
June 26, 2022

Accor has brought back a giveaway for ALL members in Australia, New Zealand, Fiji, and French Polynesia. Members in these...

Accor ALL Germany Double & Triple Points Through August 26, 2022

Accor ALL Germany Double & Triple Points Through August 26, 2022

John Ollila
June 23, 2022

Accor has launched a new bonus opportunity for stays in Germany this summer through August 26, 2022. Accor Live Limitless...

Japan Airlines Mileage Bank Members Can Convert Miles To ALL Points

Japan Airlines Mileage Bank Members Can Convert Miles To ALL Points

John Ollila
June 23, 2022

Accor and Japan Airlines have introduced a two-way conversion between ALL points and JMB miles. Previously, you could only convert...

Upgrade Your Travel IQ

Make the most of your travel with our free and daily newsletter with the latest hotel and airline news and promotions.

We do not sell or share email addresses.

ADVERTISEMENT

Trending

Hilton Go Employee And Friends & Family Rate Plans
Hilton Honors

Hilton Go Employee And Friends & Family Rate Plans

July 25, 2021
Another Email From Hilton: We’re upgrading your upcoming stay!
Compensation Clinic

Compensation Clinic: Hilton Rotterdam

June 26, 2022
DEMOTED: Lufthansa Loses 5-Star Skytrax Rating And Is Now Classified As 4-Star Carrier
Lufthansa - Miles & More

DEMOTED: Lufthansa Loses 5-Star Skytrax Rating And Is Now Classified As 4-Star Carrier

June 25, 2022
When IHG One Rewards Benefits Are Rolled Out?
IHG Rewards Club

READER EMAIL: Confirming: Ambassador Renewal Extended Diamond

June 26, 2022
Finnair AY1 HEL-LAX Inaugural Flight
Finnair

Finnair Plus Status Match for Eurobonus, Flying Blue & Miles&More Members

June 26, 2022

Top Categories

  • IHG Rewards Club
  • Marriott Bonvoy
  • Hilton Honors
  • Accor ALL
  • Airfare Of The Day
  • Starwood Preferred Guest (SPG)
  • Hyatt – World of Hyatt
  • American Airlines – AAdvantage
  • Travel News
  • United Airlines – Mileage Plus
ADVERTISEMENT

All Categories

In Case You Missed It

EXTENDED: Kimpton Up To 25% off Summer Sale For Stays Through September 30, 2022 (Book By June 27)

EXTENDED: Kimpton Up To 25% off Summer Sale For Stays Through September 30, 2022 (Book By June 27)

June 22, 2022
IHG “Elevate Your Stay” Offer For Stays In Europe Through January 31, 2023 (Book By August 2)

IHG “Elevate Your Stay” Offer For Stays In Europe Through January 31, 2023 (Book By August 2)

June 24, 2022
Conrad Bora Bora Nui

LAST CALL: 100,000 Hilton Honors Points Giveaway!

June 25, 2022
Six Vinpearl Hotels In Vietnam Join Marriott System In 2022

Six Vinpearl Hotels In Vietnam Join Marriott System In 2022

June 26, 2022
Accor ALL South America 25% Off Flash Sale For Stays July 6 – August 31, 2022 (Book June 22 – 23)

Accor ALL South America 25% Off Flash Sale For Stays July 6 – August 31, 2022 (Book June 22 – 23)

June 22, 2022
ADVERTISEMENT

Since 2011, we have been helping millions of visitors like you untangle travel loyalty programs for free upgrades, flights and hotel nights.

Facebook Twitter Youtube Instagram

Site Navigation

  • About LoyaltyLobby
  • News
  • Reviews
  • Airfares
  • Contact Us

Hotel Promotions

  • Accor
  • Hilton
  • IHG Rewards
  • Marriott
  • World of Hyatt

Sign Up For Our Newsletter

Our free daily newsletter sends you the latest information on hotel and airline programs.

We do not share or sell email addresses.

Site & Contents ©2011-2022 LoyaltyLobby.com
Terms of Use & Privacy Policy

  • News
  • Hotel Promotions
    • Accor
    • Best Western
    • Choice
    • Fairmont
    • Hilton
    • IHG Rewards
    • Marriott
    • Radisson Rewards
    • Ritz-Carlton
    • Starwood
    • World of Hyatt
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
No Result
View All Result

© 2011–2021 LoyaltyLobby.com - Site & Contents