OPINION: IHG Is Really Shortsighted For Not Extending Expiring Certificates

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IHG Hotels and IHG Rewards Club affiliated credit cards issue free night certificates, usually valid for 12 months after, in a handful of markets, the most important being the United States.

IHG has extended some expiring certificates by six months, and all certificates issued in 2020 have 18 months validity. This doesn’t help a lot, considering how long it takes until this Covid-19 is firmly past us.

You can access the IHG Rewards Club here.

READ MORE: IHG Rewards Club Rate & Bonus Points And Miles Promotions

There is a glut of certificates expiring at the end of 2020 due to Covid-19 related travel restrictions in IHG’s most important markets.

What have competitors done?

Hilton Honors

Hilton Honors Extends Weekend Night Reward Certificates Through August 31, 2021

Hilton Honors has extended all free night certificate expiry dates through August 31, 2021.

World of Hyatt

World Of Hyatt Certificate Extensions: All Free Night, Suite & Club Access Awards Now Valid Until December 31, 2021

All existing certificates have been extended through the end of 2021.

Marriott Bonvoy

Marriott Bonvoy Just Extended The Expiration Date Of Eligible Free Night Awards & Points

Marriott Bonvoy has extended all free night certificates expiring in 2020 through July 31, 2021, and Travel Package certificates until August 31.

What up with the IHG?

IHG Rewards Club Free Night Certificate Extensions (Request Only)

IHG has extended certificates expiring in 2020 through December 31 and appears to be dragging out extending them further.

Reader Question: Why IHG Hasn’t Extended December 31, 2020 Expiring Certificates?

Conclusion

I believe that it is very ill-advised not to extend these certificates past December 31, like ALL of IHG’s competitors have already done months ago.

Why dragging their feet and try to “force” members to burn their certificates when in markets where these certs are issued, travel is discouraged, or bans and lockdowns are in place?

It would be very shortsighted from IHG, considering how much money these affiliated cards bring in, to throw cardholders under the bus or encourage them to travel unnecessarily and exposing themselves to Covid-19 and potentially dire consequences.

I cannot understand how IHG could conclude, against their long-term interest, not to extend these. (Shaking my head.)

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