Hertz Gold Plus back in May 2021 extended elite tiers through January 31, 2022.
Now, points expiry has been waived for Five Star and Presidents Circle members through December 31, 2021, while also lowering the elite qualification requirements.
You can access Hertz Gold Plus Rewards here.
Lowered status requirements:
- Presidents Circle 15 rentals instead of 20 or $3,000 in spend
- Five Stars 10 rentals versus 12 or $2,000 in spend
Travel sector loyalty programs must develop innovative promotions and programs to keep their members, many of who cannot travel at the moment, engaged. One of the ways is to extend status and offer lower qualification requirements.