Southwest Airlines has launched its first Rapid Rewards points sale of 2021 that is valid for purchases made until January 27.
You can buy 60,000 Rapid Rewards points in a transaction before any possible bonuses, which is also the daily maximum. Southwest doesn’t limit the number of points you can purchase in a calendar year.
You can access this offer on Southwest’s buy Rapid Rewards points website here.
Price of Rapid Rewards point at 70% bonus:
The cost of a Rapid Rewards point purchased under the offer is 1.62 cents each.
Does it make ANY sense to buy Rapid Rewards points?
The value of a Rapid Rewards point used for Wanna Getaway fares is 1.4 cents, 1 cent for Anytime fares, and 0.83 cents for Business Select fares. Southwest changed the value of Rapid Rewards points last time on April 17, 2015 (read more here)
It makes very little sense to purchase Rapid Rewards points at 1.51 cents each when the maximum value you can get out of them is capped at 1.4 cents.
The only time I would consider buying would be if I needed to top off an account (a small number of points) for award redemption.
Note that paid fares would EARN more Rapid Rewards points. Certain taxes are not applicable for award tickets issued using Rapid Rewards points, and tickets are cancelable.
Southwest prices awards dynamically, and the value of a point is always less than what you pay for during these frequent sales. It is cheaper, essentially, to buy the ticket using cash, AND you then earn some Rapid Rewards points.
Here are the terms and conditions of this offer:
Offer is valid between January 6, 2021, 12:00:01 a.m. CT and January 27, 2021, 11:59:59 p.m. CT. Rapid Rewards® Member will get 60% more points as a bonus when the Member purchases or gifts 3,000 to 9,000 Rapid Rewards points; or 65% more points as a bonus when the Member purchases or gifts 10,000 to 14,000 Rapid Rewards points; or 70% more points as a bonus when the Member purchases or gifts 15,000 or more Rapid Rewards points within a single purchase. Transferred point transactions are not included in this offer. A valid credit card is required to purchase or gift points. A minimum 3,000 points purchase or gift threshold must be met on a per transaction basis in order to qualify for the minimum bonus. Points can be purchased and gifted in blocks of 1,000 and a daily maximum of 60,000 points can be purchased and gifted by a Member with no annual maximum. Transactions are non-refundable and non-reversible. Purchased and gifted points do not count towards A-List, A-List Preferred, or Companion Pass® qualification. Prices are in U.S. dollars and include all applicable taxes. Please allow 72 hours for points to post to the applicable Rapid Rewards account. Prices for the purchase and gifting of points are only valid while a Member is currently logged in to Southwest.com® and such prices are subject to change. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. Southwest® reserves the right to amend, suspend, or change the Rapid Rewards program and/or Rapid Rewards program rules at any time without notice. Rapid Rewards Members do not acquire property rights in accrued points. The number of Rapid Rewards points needed for a particular Southwest flight is set by Southwest and will vary depending on destination, time, day of travel, demand, fare type, point redemption rate, and other factors, and is subject to change at any time until the booking is confirmed.