Emirates Skywards is giving all members an extension on all tier status reviews scheduled for 2021 by an additional 12 months into 2022.
Skywards currently has also further extended the validity of any Skywards Miles due to expire since April 2020 until 30 June 2021, though it remains to be seen if that will be sufficient.
We’re going into the territory where airlines will once again have to realize that 2021 will be a dead year commercially and then make a decision how far they want to extend their members elite tier status (if at all).
Emirates now has made the call that their members will get an extension of their review date for an additional year, well into 2022.
Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has rolled out new measures to offer its members more support, flexibility, and choice – allowing members to retain elite tier status until 2022. The loyalty programme is one of the first in the world, and first in the region, to offer its members a generous extension on all tier status reviews scheduled for 2021, by an additional 12 months. With travel restrictions still in place due to COVID-19, Emirates Skywards continues to pioneer new ways to offer its members greater reassurance during this time.
They put together an extension package as follows:
Extending tier status
Emirates Skywards Silver and Gold members with a tier review date prior to 31 December 2021, will have their current tier status extended by an additional 12 months.
Emirates Skywards Platinum members with a tier review date prior to 31 December 2021, will also have their current tier status extended by 12 months, in addition to the Gold status of any nominee.
As an example, if a member has a current tier review date on 31 March 2021, their new tier review date will be extended to 31 March 2022.
Extending miles validity
The loyalty programme has also further extended the validity of any Skywards Miles due to expire since April 2020 until 30 June 2021. Skywards Miles can be redeemed up to 11 months in advance for an extensive range of rewards, including flight tickets on Emirates, flight upgrades, and many more privileges.
Members can fly Emirates with full confidence as the airline has revised its booking policies to offer customers generous re-booking terms and options. Customers who purchase a ticket for travel on or before 30 June 2021, can change their travel dates or extend the ticket validity for 2 years.
I’m not sure that letting miles expire in June of this year will be very satisfactory to people. Let’s face it: Very few folks will be able to travel this year.
Emirates is also touring further promotions to come out throughout the year:
Offering members more ways to retain tier status
Emirates Skywards will also be rolling out more initiatives throughout the year to help members retain tier status, or fast-track to a higher tier status. Members can look forward to a year of delightful surprises including bonus tier miles, complimentary tier upgrades, paid tier opportunities, and many more exclusive offers.
This sounds very promising, I’m curious what they will come up with.
Conclusion
Emirates has decided that they will extend members annual review date of their tier level into 2022. Several airlines have already made the call the extend status but mostly until 2022, not throughout the year or will into it.
I think we can pretty much expect that more airlines will come out in the next 4-6 months to pay tribute to the reality and either extend their members tier level or let these customers go.
