British Airways Sends An Email To Visit Britain!

I was shaking my head late last week when I received an email from British Airways suggesting that it would be an excellent time to visit Britain!

Part of the UK (England) from today introduced a mandatory 10-day hotel quarantine for passengers arriving from RED countries (read more here), and quarantine for all other arrivals (with hefty fines if broken).

You can access BA here:

What was BA thinking when sending the email below?

Here’s what taking place in England and the UK at the moment:

UK Government Quarantine Hotel Booking Site Now Live Or £4K Penalty On Arrival

UPDATE: UK Mandatory Hotel Quarantine For Returnees From 30 Red Zone Countries To Commence On February 15, 2021

Conclusion

I understand that this was probably fully programmatic email advertising from BA based on my usual history of visiting London six to ten times a year.

But they should NOT be sending out emails like the one above when the country is in semi lockdown and hotel, and other quarantines are in place for all arrivals outside of the Common Travel Area with Ireland.