ANA Mileage Club has published a new campaign called “Premium Member Status Challenge 2021” that is tailored to residents of Japan to help these members to retain/qualify one of the tier level in 2022.
The amount of tier points awarded to the member account varies by current tier level and will be put into the account following the first ANA flight in 2021.
ANA has sent out emails to all members without distinction informing them of this campaign although once you read up on the campaign on the website you’ll notice the Premium Member Status Challenge 2021 is for Japanese residents only.
You can find details on ANA’s website (access here).
This is how it was displayed in the email that arrived today, note that my account isn’t registered in Japan right now.
So instead of the base points for this domestic flight a general member of AMC would receive 3000 Premium Points as a flat amount, not in addition to the base points.
Obviously this mostly benefits members who have a very short flight such as Tokyo-Osaka per the example used. Long flights such as Tokyo-Okinawa wouldn’t gain anything from this.
The description on their website reads:
Thank you very much for choosing ANA Group as a ANA Mileage Club member.
We would like to take this opportunity to apologize for any inconvenience caused by the suspension or reduction of flights on certain routes due to measures taken to combat the COVID-19 pandemic.
For members residing in Japan during 2021, we launched a “Premium Member Status Challenge 2021” providing the opportunity to acquire Premium Member Status not only by boarding flights but also by daily use of ANA services.
In order to help you earn your 2022 status, we will provide Bonus Premium Points for 2021 when you board ANA Group operated flights.
Further, we will provide a selection of benefits based on the Premium Points earned for flights between January to December 2020.
I will not get into the benefit selection for each tier because this process isn’t much different from the established mechanism, ANA Mileage Club is a bit of a complicated program to begin with.
Here is the chart how AMC will award these campaign miles to members:
A Diamond member can get 40,000 Premium Points for the first flight this year. A Platinum (Star Alliance Gold) member still receives 15,000 points. If this is enough to retain the status this year is another matter but domestic flights in Japan are still very much going on as always.
International flights are still operating but considering the immigration restrictions for Japan this is very much a problem for those members who usually obtain their tier level through international flights. Getting one of the ANA Super Flyer credit cards in Japan would help a Diamond/Platinum member to retain their Gold Status.
International members will be left holding the bag – they receive nothing.
Members who have already taken a flight in 2021 as of February 26, 2021, the Premium Points for their first flight of the year will be accrued retroactively by late March.
This is textbook ANA / Japan. What would speak against a very simple campaign that benefits all members? No, they have to make it into a maze again.
This campaign will help members who are based in japan and take a domestic flight to trigger this bonus. Of course the bonus alone won’t by itself result in retaining their tier level but it’s a good step in that direction.
International members of AMC won’t profit from this in any capacity unless you’re able to use ANA as a connection flight lets say Los Angeles – Tokyo – Bangkok. An existing Diamond member would trigger the 40k Bonus with such a flight as well. You would need to move your address to some place in Japan for the time being (could be a hotel or anything).