OMNI, with its loyalty program and Global Hotel Alliance (GHA) tie-up, and Loews Hotels, without one, have launched a cross-selling partnership.
There is no loyalty participation between these two chains, but there will be Loews hotels showing up on OMNI’s website and vice versa where each brand has gaps in presence.
Here’s the release from OMNI:
LOEWS HOTELS & CO AND OMNI HOTELS & RESORTS FORM CROSS-SELLING PARTNERSHIP
Branded Independent Hospitality Companies Join Forces to Offer Guests More Destinations to Visit and Complement Each Other’s Portfolio
NEW YORK / DALLAS (March 2, 2021) – Two of the only remaining Branded independent hospitality companies in North America, Loews Hotels & Co and Omni Hotels & Resorts, announced today the forming of a new partnership rooted in cross-selling, cross-marketing and collaborating within the sales process.
The partnership primarily targets both companies’ leisure travelers, allowing increased distribution in markets where there is no crossover between the two. For example, Omni travelers looking to soak up the sun in South Beach or have a NYC getaway now have access to Loews Miami Beach Hotel or Loews Regency New York Hotel. Similarly, Loews guests now have the opportunity to experience a ski or beach destination like The Omni Mount Washington Resort in Bretton Woods, New Hampshire or Omni Amelia Island Resort in Amelia Island, Florida. Reservations are bookable directly online or by calling reservations through both Brands’ channels.
The similarities between the two Brands go beyond both being the last of the independents in the hospitality space. Loews and Omni each have a rich history, strong company cultures and a loyal guest following, couple that with iconic hotels, and you have a first of its kind alliance for the lodging industry.
“Partnerships have been in our DNA at Loews Hotels & Co for more than seventy years, and when you have the opportunity to align with a company that shares your values and principles, not to mention be able to offer guests even more places to travel, you jump on that opportunity,” said Alex Tisch, president of Loews Hotels & Co. “This new collaboration with Omni Hotels & Resorts will be one of our most meaningful and relevant commercial partnerships, not only for our two companies but also for both of our loyal customer bases.”
“As we continue to emerge from the COVID-19 crisis, we must find new, strategic ways to market our hotels and resorts,” said Peter Strebel, president of Omni Hotels & Resorts. “Partnering with a like-minded brand such as Loews Hotels & Co is a thoughtful and unique way to offer our guests, and theirs, wider distribution. We look forward to a successful partnership and paving the way towards the full recovery of the hospitality industry.”
In addition to focusing on the leisure traveler, the partnership between Loews and Omni will also look at future ways of collaborating, including within the meetings and groups sector.
Each Brand will continue to maintain their own visual identity and marketing, along with loyalty, pricing, and availability. To see the full list of destinations on Loewshotels.com, visit https://www.loewshotels.com/omni-partnership. When searching for a destination on www.omnihotels.com, guests can select applicable Loews properties from the desired search results.
For more information or to book a stay visit www.loewshotels.com or www.omnihotels.com.
If you think it is rather interesting that these two independent hotel chains with reasonable presence and good brands have not been bought out yet by one of the majors?
Let’s hope that this cross-selling extends to OMNI Select Guest that would allow members to earn credits for their Loews stays.