Hyatt Signs A Framework To Open 1,000 Rooms With AWC In Thailand

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Hyatt today signed a framework with Asset World Corporation to open hotels in Thailand in locations such as Bangkok, Chiangmai, Chiangrai, and Pattaya.

The “framework” refers to 1,000 rooms that would probably turn into four to six full-service hotels.

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Here’s the announcement from Hyatt:

Asset World Corporation and Hyatt sign Framework Agreement to develop hotels with more than 1,000 keys under various Hyatt brands in Thailand to pursue the mission of Building a Better Future for the Thai tourism industry

Destinations under consideration in the Framework Agreement include Bangkok, Chiangmai, Chiangrai and Pattaya

CHICAGO (March 11, 2021) – Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real estate group and Hyatt Hotels Corporation (NYSE:H), today announced their affiliates have signed a Framework Agreement for the development and management of new hotels under various Hyatt brands in locations across Thailand. The Framework Agreement outlines the expected development of more than 1,000 new rooms across multiple Hyatt-branded hotels, which will give guests, customers, and World of Hyatt members even more hotel offerings and experiences in key tourism destinations throughout the country. These hotels will strengthen Thailand’s tourism landscape and raise the bar of world-class hospitality in Thailand as the country prepares to welcome back international business and leisure travelers. This Framework Agreement will position AWC as a major owner of Hyatt-branded hotels across Thailand.

“We are greatly delighted to strengthen our relationship and start our collaboration with Hyatt in building a better future together and creating the top world class product to uplift the benchmark of tourism industry in Thailand,” said Chief Executive Officer and President Wallapa Traisorat, Asset World Corp Public Company Limited (AWC). “Working with Hyatt will allow us to offer a unique prospect for both business and leisure customers by offering them top standard of services.”

“Our continued collaboration with global hotel brands enables us to create an exceptional customer experience and better respond to diversified consumer and traveler preferences. While this endeavor helps enrich Thai tourism resources to attract a wider tourist base from across the world, the new hotels will also complement our growing hospitality portfolio to better capture discerning tastes and preferences of sophisticated travelers from around the world,” Wallapa added.

AWC will develop the new properties that will be placed in Hyatt’s upper upscale, luxury and lifestyle brand portfolios. The hotels are expected to offer exceptional experiences in key tourist destinations throughout Thailand, including Bangkok, Chiangmai, Chiangrai and Pattaya. These upcoming projects are expected to have a positive influence on real estate and tourism in the country, making Thailand a highly desirable destination to visit.

“The signing of this Framework Agreement supports our commitment to growing Hyatt’s brand presence in Thailand,” said Hyatt Group President David Udell, Asia-Pacific. “Our collaboration with AWC, one of Thailand’s most well-known and respected real estate conglomerates, will enable us to expand Hyatt’s brand portfolio, with a focus on growing its lifestyle offerings, in the destinations that matter most to our guests and World of Hyatt members. We are excited to have AWC’s deep knowledge and expertise in both hospitality and the Thai market, which will enable us to introduce brands that will cater to a broader premium market segment, and bring new and unique options to the current hospitality landscape.”

I explored the AWC’s website, and they already own hotels under various brands, and some are under development.

There are quite a few under development. Maybe some of these will switch to Hyatt.

Conclusion

Not sure if some of these hotels under “development” will switch to Hyatt’s brands or if this “framework” refers to entirely new developments that will surface sometime around the mid-2020s.

The press release refers to several brands that will be developed under this partnership. Interesting to see what they will be, and exactly where.

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