American Airlines AAdvantage program turns 40 this year, and the airline has launched a giveaway to celebrate this milestone.
AAdvantage members can win from several prizes, including 40 will each receive 1,000,000 miles!
You can access AA’s page for the 40th Anniversary Giveaways here.
Fun Fact!
Here’s the press release from AA:
AAdvantage Celebrates 40 Years of Loyalty Innovation
- Over the past 40 years, American Airlines has built a loyalty program that makes it easy to earn and redeem miles.
- AAdvantage® offers a choice of rewards, providing members with a more personalized program.
- Members can join the 40th celebration with chances to instantly win prizes and special partner offers as part of a month-long online game that inspires travel.
FORT WORTH, Texas — When American Airlines launched the AAdvantage® loyalty program in 1981, it was one of the airline industry’s first frequent flyer programs to reward members for their travel. Forty years later, AAdvantage continues to lead the way with innovative new partnerships, providing members with more personalized choices in a program that’s never been easier for members to use.
“AAdvantage continues to be the easiest airline loyalty program for customers to engage with,” said Rick Elieson, President of the AAdvantage program. “Throughout our first 40 years, it’s been our privilege rewarding members for their continued loyalty to American with innovative benefits, unique partnerships and an evolving program that’s built for every customer.”
The program provided members additional flexibility last year by eliminating award ticket change fees and automatically extended elite status through Jan. 31, 2022. AAdvantage also offered members a three-month head-start on earning elite status as well as an additional path to earn elite benefits by using AAdvantage co-branded credit cards.
For the rest of 2021, AAdvantage members can look forward to enhanced reciprocal benefits with our new alliances with JetBlue Airways and Alaska Airlines. Members can also expect new ways to earn miles with new home, auto and business partnerships.
A celebration four decades in the making
Starting April 5, members are invited to visit AAdvantage40th.com, an interactive, mobile-friendly experience that guides members through the AAdvantage program, offers fun facts, globe spins and chances to instantly win along the way. Prizes include AAdvantage miles, an Admirals Club membership and prizes and special offers from select AAdvantage partners.
In addition to the instant-win prizes and offers, members can also earn daily entries into a sweepstakes:
- 40 grand prize winners will win 1 million AAdvantage miles
- One second place winner will win a two-night travel package for four people to Arnold Palmer’s Bay Hill Club & Lodge in Orlando, Florida
Customers who aren’t yet AAdvantage members can enroll today and start playing right away.
When the AAdvantage program began on May 1, 1981, membership was by invitation-only and rewards included a first-class ticket to any destination American flew. Today, the award-winning AAdvantage program boasts an impressive roster of 115 million members, with 144,000 of those members active since the first year. While members still reap rewards for their loyalty to flying American, membership is open to everyone and members can earn and redeem miles both on the ground and in the air.
Available Prizes:
What I won!
Nothing valuable, but perhaps you have better luck.
Conclusion
American Airlines claims that they have 115 million AAdvantage members, a mostly irrelevant number. The more important one, which they don’t disclose, is how many of those members had any activity in the past 12 months (a more meaningful number).
These programs with 100M+ members usually find out that more than 90% of the membership don’t have any activity and are stagnant.
It is quite a milestone that the AAdvantage program is still alive and well, considering all the bankruptcies the airline behind has gone through these four decades.
Here are the terms and conditions of this 40th Anniversary giveaway:
![Airfare of the Day [Business Class] ONEWORLD Barcelona to San Francisco from 1,577€](https://cdn.loyaltylobby.com/wp-content/uploads/2022/07/san-francisco-g0464694e4_1280-350x250.jpg)
