Southwest Airlines has launched its first Rapid Rewards points sale of 2021 that is valid for purchases made until January 27.
You can buy 60,000 Rapid Rewards points in a transaction before any possible bonuses, which is also the daily maximum. Southwest doesn’t limit the number of points you can purchase in a calendar year.
You can access this offer on Southwest’s buy Rapid Rewards points website here.
Bonus Table
Price of Rapid Rewards point at 75% bonus:
The cost of a Rapid Rewards point purchased under the offer is 1.57 cents each.
Does it make ANY sense to buy Rapid Rewards points?
The value of a Rapid Rewards point used for Wanna Getaway fares is 1.2 cents each. It makes very little sense to purchase Rapid Rewards points at 1.57 cents.
The only time I would consider buying would be if I needed to top off an account (a small number of points) for award redemption.
Note that paid fares would EARN more Rapid Rewards points. Certain taxes are not applicable for award tickets issued using Rapid Rewards points, and tickets are cancelable.
Conclusion
Southwest prices awards dynamically, and the value of a point is always less than what you pay for during these frequent sales. It is cheaper, essentially, to buy the ticket using cash, AND you then earn some Rapid Rewards points.
Here are the terms and conditions of this offer:
Offer is valid between April 20, 2021, 12:00:01 a.m. CT and May 28, 2021, 11:59:59 p.m. CT. Rapid Rewards® Member will get 65% more points as a bonus when the Member purchases or gifts 3,000 to 9,000 Rapid Rewards points; or 70% more points as a bonus when the Member purchases or gifts 10,000 to 14,000 Rapid Rewards points; or 75% more points as a bonus when the Member purchases or gifts 15,000 or more Rapid Rewards points within a single purchase. Transferred point transactions are not included in this offer. A valid credit card is required to purchase points. A minimum 3,000 points purchase threshold must be met on a per transaction basis in order to qualify for the bonus. Points can be purchased in blocks of 1,000 and a daily maximum of 60,000 points can be purchased by a Member with no annual maximum. Transactions are non-refundable and non-reversible. Offer is only valid for Member receiving this email and clicking on the link within this email. Purchased points do not count towards A-List, A-List Preferred, or Companion Pass® qualification. Prices are in U.S. dollars and include all applicable taxes. Prices for the purchase of points are only valid while a Member is currently logged in to Southwest.com® or when points are purchased by phone, in the process of booking a flight, and such prices are subject to change. Please allow up to 72 hours for points to post to the applicable Rapid Rewards account. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. Southwest® reserves the right to amend, suspend, or change the Rapid Rewards program and/or Rapid Rewards program rules at any time without notice. Rapid Rewards Members do not acquire property rights in accrued points. The number of Rapid Rewards points needed for a particular Southwest flight is set by Southwest and will vary depending on destination, time, day of travel, demand, fare type, point redemption rate, and other factors, and is subject to change at any time until the booking is confirmed.
The email address provided here is used for confirmation of your purchase of Rapid Rewards Points and if you’ve opted into receiving emails from Points.com Inc. related to Southwest Rapid Rewards®. This will not alter the email address currently stored in your Rapid Rewards profile.
Prices are in U.S. Dollars and does not include excise taxes. Prices for the purchase or gifting of Rapid Rewards points are only valid while a member is current logged into southwest.com and such prices are subject to change. Purchased Rapid Rewards points are nonrefundable and nonreversible. All Southwest Rapid Rewards® Rules and Regulations apply in accordance with the Privacy Policy.
