United MileagePlus Turns 40!

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American Airlines just ended its 40th AAdvantage anniversary celebrations, and now it is United’s turn to theirs.

Instead of a game that American had (free miles!), MileagePlus members are eligible for poor promotions to hand money over to United and its partners.

You can access United’s page for the MileagePlus at 40 here.

United’s infographic about the first 40 years of MileagePlus:

As PDF:

Download (PDF, 7.6MB)

Here are the offers that United has this May:

To recognize all MileagePlus members for their loyalty, United is launching a variety of promotions throughout May. Leading up to and on the MileagePlus anniversary, United will have discounted glasses of Moët champagne available at United Clubs across the country. Full details on the upcoming award sale will be announced later this week. The airline also worked closely with its MileagePlus partners on 10 anniversary offers for members to earn more miles and celebrate with exclusive deals including giveaway opportunities and the chance to win bonus miles. Highlights include:

  • MileagePlus X eGift Cards: Earn up to 2x miles on eGift cards from 40 select brands using the United MileagePlusX(SM) app, now through May 31.
  • United Cruises: Earn up to 7 miles per $1 spent, plus up to 40,000 bonus miles on select cruise lines when you book a cruise through 2023. Book now through May 31.
  • Buy Miles: Starting May 5, boost your balance with 40% off when you buy miles through May 10.
  • MP Dining: Starting May 10, dine out and enter for a chance to win bonus miles in our 1,000,000 Mile Sweepstakes. Valid through June 10.
  • And more offers to launch throughout the month of May.

Here’s the release from the United:

United Airlines is celebrating the 40th anniversary of the MileagePlus® program this month, and to recognize this milestone the airline is giving away four million miles to essential healthcare workers. The contest will recognize four deserving healthcare workers with one million miles each. In addition, United is showing its appreciation to MileagePlus members around the world with domestic and international fare sales, surprise customer giveaways and 10 exclusive promotions with MileagePlus partners.

“Throughout the past forty years, MileagePlus has evolved to meet the ever-changing needs of our members as well as reward their loyalty,” said Luc Bondar, vice president of marketing & loyalty and president of MileagePlus at United. “That’s why we celebrate this major milestone by offering our members generous promotions throughout May. We’re also taking this occasion to launch the contest to show appreciation for the healthcare workers who stepped up to protect our communities during the pandemic.”

Conclusion

I go a long way back with both United and Continental and became a million miler (lifetime Premier Gold = Star Alliance Gold) after the frequent flier programs (MileagePlus and OnePass) merged.

People love to hate United, not quite sure why, as long as I have flown and been an elite with the airline, while Continental frequent fliers “loved” theirs. It was one messy merger.

Not sure why United decided to pass this opportunity to get members engaged with interesting offers like what America just did? Selling miles at 40% off hardly qualifies a promotion.

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