Hilton made a surprise announcement back in May that the Honors Gold and Diamond member continental breakfast benefit for two is removed from July until the end of 2021 at the US hotels.
Gold and Diamond members are instead eligible for a Daily Food & Beverage Credit, and the amount is brand and location-specific per the table below.
You can access Hilton here.
READ MORE: Hilton Honors Rate & Bonus Points And Miles Promotions
The Credit Amounts:
The high-cost markets are New York, Los Angeles County, San Francisco, Chicago, Boston, DC, and Hawaii.
Statement from the Hilton spokesperson in May:
As restrictions loosen and vaccination rates increase, once-grounded travelers are jumping at the chance to reconnect with loved ones and hit the road (or air) again. As Hilton welcomes guests back this summer, Hilton Honors is excited to launch a new Daily Food & Beverage Credit for Elite members. Please see information below.
- Showcasing its commitment to providing more flexibility, value and choice for its more than 115 million members, Hilton Honors is launching a Daily Food & Beverage Credit for Gold and Diamond members beginning in early July through the end of 2021, at all luxury, full-service, lifestyle, and Hilton Garden Inn properties in the U.S.
- These brand categories include Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Signia by Hilton, Hilton Hotels & Resorts, Curio Collection by Hilton, Tapestry Collection by Hilton, DoubleTree by Hilton and Motto by Hilton.
- Hilton Honors Gold and Diamond members can utilize the daily credit towards food or beverage purchases any time of day, replacing the existing Elite Status benefit of complimentary Continental Breakfast.
- The Daily F&B Credit will range in value, depending on the brand and location.
Clarifications from the spokesperson in May:
You won’t have a choice between breakfast or this daily credit
Beginning in July, the Daily F&B Credit will replace the continental breakfast MyWay benefit option for the relevant hotel brands in the U.S. For instance, a Gold member will have the choice of the credit or Hilton Honors Points.
The credit is for up to two registered guests:
The Daily F&B Credit is provided to the Hilton Honors member and one additional registered guest each day.
Breakfasts are still good at Hilton Hotels outside of the US!
Fabulous Friday: Hilton Hotels In The Nordics
Conclusion
The change benefits those that don’t eat breakfast or can expense it and then use the credit for other items.
Breakfast is one of the most profitable F&B products for hotels, as it is cheap to provide, and most business travelers can expense it.
You can only hope that this is a temporary change and not a permanent one. It wouldn’t surprise me if Hilton later announces that this has been a great success and made permanent for the US hotels that are full of elite members due to cobranded credit cards. I would hate to see this rolled out globally.
Breakfast is the most significant elite member benefit for many, and it would be sad to see it watered down.
$25 can perhaps get you a cup of coffee and a toast at luxury properties. You need to remember always make the reservation for two to get the maximum benefit out of this,
